MANAGER, E-COMMERCE

Namely; New York (NY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive Health Benefits

Employer HSA Contribution

401K Match

Hybrid Work Schedule

Wellness Initiatives

Employee Discounts

Generous PTO

Equal Opportunity Employer

Job summary

FULLBEAUTY Brands is seeking a Brand E-Commerce Manager to drive the brand site and channel performance. You will partner with Merchandising, Planning, Technology, and Creative Services to optimize the online experience, manage owned channels like email and SMS, and support paid channels with data-driven insights.

The role requires entrepreneurship, leadership, and strong knowledge of web business concepts to improve usability and conversion across brand campaigns.

Qualifications

• Bachelor’s level education or higher with evidence of online retail experience.
• Strong analytical capabilities and comfort with data-driven decision making.
• Experience coordinating across merchandising, planning, technology, and creative teams.

Responsibilities

• Oversee and report on site and brand performance, identifying opportunities.
• Manage relationship with paid marketing agencies and assets upload tracking.
• Monitor paid performance and align with strategy for social and search.
• Create monthly email strategies with send times, topics and segments.
• Brief creative teams for assets across paid, email and SMS channels.
• Assist digital planning with bottoms‑up business planning activities.
• Collaborate with merchandising, inventory, and creative to drive campaigns.
• Recommend site usability improvements to optimize conversion.
• Define requirements with the tech team and perform UAT testing.
• Ensure pricing and site merchandising support marketing channel performance.
• Analyze industry trends and consumer needs to identify opportunities.

Skills

Analytic skills

Cross-functional collaboration

Email marketing strategy

Web usability knowledge

Data interpretation

Education

4-year degree

Master’s degree

Tools

Google Analytics

Excel

A/B testing

Job description

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.

POSITION SUMMARY:

The goal of the Brand E-Commerce Manager is to manage the brand website and channel performance to maximize conversion and increase customer satisfaction through a better shopping experience. Working closely with Brand Merchandising, Planning, Technology, and Creative Services, the Brand E-Commerce Manager is responsible for the digital and online consumer experience. They are tasked with channel management across owned channels, such as email and SMS, and assist with paid channels (Meta, Google, etc.) while partnering with the Site Merchandising and Planning teams to ensure a smooth shopping experience. A strong understanding of web business concepts, practices, and procedures is required. Entrepreneurship, leadership, and creative thinking are necessary.

PRIMARY RESPONSIBILITIES:

• Oversee and report out on overall site and brand performance, including delving into channel performance identifying opportunities and wins
• Manage relationship with Paid Marketing agency and the uploading of creative assets in their tracker.
• Actively monitor Paid marketing performance on ad and campaign level and partner with Director of Ecommerce on Paid Social and Paid Search strategy.
• Create email strategies for each month, complete with send times, topics, and segments.
• Brief out creative requests for creative team (for both Paid, Email, and SMS channels) drawing on insights from performance trends.
• Assist in bottoms-up business planning activities from the digital perspective
• Work closely with Merchandising, Inventory Control, and Creative Services to develop brand driven emails, home page and department landing page presentations, and editorials to drive key products, trends, and themes that support business initiatives.
• Make recommendations based on data analysis and usability tests and to improve the usability of the site as well as the customer experience to optimize conversion.
• Work closely with the online technology team to define requirements for functionality development and perform User Acceptance Testing.
• Work cross-functionally with Merchandising and Planning team to ensure pricing and site merchandise are correctly set up for optimized marketing channel performance.
• Perform external analysis of industry trends in online merchandising, competitor initiatives, and consumer needs through primary and secondary research methods.
• Represent marketing and website needs in cross functional calendar reviews. Clearly stating what’s worked, what creative needs are and any industry trends to be aware of for optimized website performance.
• Identify business opportunities and risks through analyzing sales and marketplace information.

MINIMUM QUALIFICATIONS:

• 4-year degree, master’s degree
• 3-5 years E-commerce experience and thorough understanding of online retailing.
• Strong analytic skills and computer skills.
• Knowledge of web design and usability.
• Demonstrated presentation, verbal, and written skills.
• Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
• Strong teamwork skills, ability to listen, contribute as a positive and solution-oriented team player.
• Ability to think creatively.

WHY JOIN FULLBEAUTY?

• Competitive Health Benefits (Medical, Dental & Vision)
• Employer HSA Contribution
• 401K Match
• Employee Assistance Program
• Hybrid Work Schedule (Corporate)
• Business Casual Attire
• Wellness Initiatives
• 30% Associate Merchandise Discount Across our Family of Brands
• Employee Discount on Travel, Cell Phone Plans and More
• Generous Paid Time Off Program
• Promote From Within Culture
• Commitment to Being an Equal Opportunity Employer
• Life Insurance Benefits
• Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship

FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.