MANAGER, E-COMMERCE

FULLBEAUTY Brands; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401K match

Hybrid schedule

Employee discount

Paid time off

Job summary

FULLBEAUTY Brands is seeking a Manager, E-Commerce to lead the brand website and channel performance, aiming to maximize conversion and enhance customer satisfaction through a superior shopping experience. You will work with Brand Merchandising, Planning, Technology and Creative Services to ensure a smooth digital journey across owned and paid channels.

The role requires strong web business knowledge, entrepreneurship, leadership and creative thinking.

Qualifications

• 3-5 years E-commerce experience or equivalent.
• Strong analytic and data-driven decision making.
• Knowledge of web design and usability principles.
• Demonstrated presentation, verbal and written skills.
• Ability to thrive in cross-functional teams.

Responsibilities

• Oversee and report on site and brand performance across channels.
• Manage relationships with paid marketing agencies and assets trackers.
• Monitor paid marketing performance and partner on strategy.
• Create monthly email strategies with timing, topics and segments.
• Brief creative requests for paid, email and SMS channels.
• Support bottoms-up digital business planning and insights.

Skills

E-commerce experience

Analytics

Web design usability

Cross-functional collaboration

Presentation skills

Tools

Email marketing tools

Analytics platforms

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

MANAGER, E-COMMERCE

4 days ago Requisition ID: 2351

Salary Range: $80,000.00 To $100,000.00 Annually

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.

POSITION SUMMARY:

The goal of the Brand E-Commerce Manager is to manage the brand website and channel performance to maximize conversion and increase customer satisfaction through a better shopping experience. Working closely with Brand Merchandising, Planning, Technology, and Creative Services, the Brand E-Commerce Manager is responsible for the digital and online consumer experience. They are tasked with channel management across owned channels, such as email and SMS, and assist with paid channels (Meta, Google, etc.) while partnering with the Site Merchandising and Planning teams to ensure a smooth shopping experience. A strong understanding of web business concepts, practices, and procedures is required. Entrepreneurship, leadership, and creative thinking are necessary.

PRIMARY RESPONSIBILITIES:

• Oversee and report out on overall site and brand performance, including delving into channel performance identifying opportunities and wins
• Manage relationship with Paid Marketing agency and the uploading of creative assets in their tracker.
• Actively monitor Paid marketing performance on ad and campaign level and partner with Director of Ecommerce on Paid Social and Paid Search strategy.
• Create email strategies for each month, complete with send times, topics, and segments.
• Brief out creative requests for creative team (for both Paid, Email, and SMS channels) drawing on insights from performance trends.
• Assist in bottoms-up business planning activities from the digital perspective
• Work closely with Merchandising, Inventory Control, and Creative Services to develop brand driven emails, home page and department landing page presentations, and editorials to drive key products, trends, and themes that support business initiatives.
• Make recommendations based on data analysis and usability tests and to improve the usability of the site as well as the customer experience to optimize conversion.
• Work closely with the online technology team to define requirements for functionality development and perform User Acceptance Testing.
• Work cross-functionally with Merchandising and Planning team to ensure pricing and site merchandise are correctly set up for optimized marketing channel performance.
• Perform external analysis of industry trends in online merchandising, competitor initiatives, and consumer needs through primary and secondary research methods.
• Represent marketing and website needs in cross functional calendar reviews. Clearly stating what’s worked, what creative needs are and any industry trends to be aware of for optimized website performance.
• Identify business opportunities and risks through analyzing sales and marketplace information.

MINIMUM QUALIFICATIONS:

• 3-5 years E-commerce experience and thorough understanding of online retailing.
• Strong analytic skills and computer skills.
• Knowledge of web design and usability.
• Demonstrated presentation, verbal, and written skills.
• Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
• Strong teamwork skills, ability to listen, contribute as a positive and solution-oriented team player.
• Ability to think creatively.

WHY JOIN FULLBEAUTY?

• Competitive Health Benefits (Medical, Dental & Vision)
• Employer HSA Contribution
• 401K Match
• Employee Assistance Program
• Hybrid Work Schedule (Corporate)
• Business Casual Attire
• Wellness Initiatives
• 30% Associate Merchandise Discount Across our Family of Brands
• Employee Discount on Travel, Cell Phone Plans and More
• Generous Paid Time Off Program
• Promote From Within Culture
• Commitment to Being an Equal Opportunity Employer
• Life Insurance Benefits
• Internal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardship
  

FULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.