Brand E‑Commerce Lead: Conversion & Growth (Hybrid)

Chris Baily; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Hybrid work schedule

401K match

Merchandise discount

Job summary

FULLBEAUTY Brands is seeking a Brand E-Commerce Manager to oversee the brand website and channel performance, enhancing the shopping experience and conversion. You will work with Merchandising, Planning, Technology, and Creative Services to manage owned channels and support paid channels like Meta and Google.

You’ll craft email strategies, collaborate with creative teams on assets, and perform data-driven optimization across pricing, content, and UX.

Qualifications

• 4-year degree and Master’s degree are required.
• 3-5 years in e-commerce with strong online retail knowledge.
• Strong analytic skills and computer skills.
• Knowledge of web design and usability.
• Demonstrated presentation, verbal, and written skills.
• Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
• Strong teamwork skills and a solution-oriented mindset.
• Ability to think creatively.

Responsibilities

• Oversee and report on overall site and brand performance, including channel performance opportunities.
• Manage relationship with Paid Marketing agency and uploading of assets.
• Monitor paid marketing performance and collaborate on Paid Social/Paid Search strategy.
• Create monthly email strategies with send times, topics, and segments.
• Brief creative requests for Paid, Email, and SMS channels using performance insights.
• Assist in bottoms-up digital business planning.
• Collaborate with Merchandising, Inventory, and Creative Services to develop brand-driven emails and homepage/landing page editorials.
• Make data-driven recommendations to improve usability and conversion.
• Coordinate with online tech to define requirements and perform UAT.
• Ensure pricing/site merchandising aligns with marketing goals.
• Conduct external industry trend analyses and primary/secondary research.
• Represent marketing/website needs in cross-functional reviews and highlight opportunities.
• Identify business opportunities and risks from sales and marketplace data.

Skills

Analytic skills

Web design

Presentation skills

Teamwork

Creativity

Education

4-year degree

Master’s degree

Tools

Computer skills

Job description

FULLBEAUTY Brands is seeking a Brand E-Commerce Manager to oversee the brand website and channel performance, enhancing the shopping experience and conversion. You will work with Merchandising, Planning, Technology, and Creative Services to manage owned channels and support paid channels like Meta and Google.

You’ll craft email strategies, collaborate with creative teams on assets, and perform data-driven optimization across pricing, content, and UX.