MANAGER, E-COMMERCE

Chris Baily; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Hybrid work schedule

401K match

Merchandise discount

Job summary

FULLBEAUTY Brands is seeking a Brand E-Commerce Manager to oversee the brand website and channel performance, enhancing the shopping experience and conversion. You will work with Merchandising, Planning, Technology, and Creative Services to manage owned channels and support paid channels like Meta and Google.

You’ll craft email strategies, collaborate with creative teams on assets, and perform data-driven optimization across pricing, content, and UX.

Qualifications

• 4-year degree and Master’s degree are required.
• 3-5 years in e-commerce with strong online retail knowledge.
• Strong analytic skills and computer skills.
• Knowledge of web design and usability.
• Demonstrated presentation, verbal, and written skills.
• Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
• Strong teamwork skills and a solution-oriented mindset.
• Ability to think creatively.

Responsibilities

• Oversee and report on overall site and brand performance, including channel performance opportunities.
• Manage relationship with Paid Marketing agency and uploading of assets.
• Monitor paid marketing performance and collaborate on Paid Social/Paid Search strategy.
• Create monthly email strategies with send times, topics, and segments.
• Brief creative requests for Paid, Email, and SMS channels using performance insights.
• Assist in bottoms-up digital business planning.
• Collaborate with Merchandising, Inventory, and Creative Services to develop brand-driven emails and homepage/landing page editorials.
• Make data-driven recommendations to improve usability and conversion.
• Coordinate with online tech to define requirements and perform UAT.
• Ensure pricing/site merchandising aligns with marketing goals.
• Conduct external industry trend analyses and primary/secondary research.
• Represent marketing/website needs in cross-functional reviews and highlight opportunities.
• Identify business opportunities and risks from sales and marketplace data.

Skills

Analytic skills

Web design

Presentation skills

Teamwork

Creativity

Education

4-year degree

Master’s degree

Tools

Computer skills

Job description

Job DescriptionJob DescriptionFULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.

POSITION SUMMARY:

The goal of the Brand E-Commerce Manager is to manage the brand website and channel performance to maximize conversion and increase customer satisfaction through a better shopping experience. Working closely with Brand Merchandising, Planning, Technology, and Creative Services, the Brand E-Commerce Manager is responsible for the digital and online consumer experience. They are tasked with channel management across owned channels, such as email and SMS, and assist with paid channels (Meta, Google, etc.) while partnering with the Site Merchandising and Planning teams to ensure a smooth shopping experience. A strong understanding of web business concepts, practices, and procedures is required. Entrepreneurship, leadership, and creative thinking are necessary.

PRIMARY RESPONSIBILITIES:

• Oversee and report out on overall site and brand performance, including delving into channel performance identifying opportunities and wins
• Manage relationship with Paid Marketing agency and the uploading of creative assets in their tracker.
• Actively monitor Paid marketing performance on ad and campaign level and partner with Director of Ecommerce on Paid Social and Paid Search strategy.
• Create email strategies for each month, complete with send times, topics, and segments.
• Brief out creative requests for creative team (for both Paid, Email, and SMS channels) drawing on insights from performance trends.
• Assist in bottoms-up business planning activities from the digital perspective
• Work closely with Merchandising, Inventory Control, and Creative Services to develop brand driven emails, home page and department landing page presentations, and editorials to drive key products, trends, and themes that support business initiatives.
• Make recommendations based on data analysis and usability tests and to improve the usability of the site as well as the customer experience to optimize conversion.
• Work closely with the online technology team to define requirements for functionality development and perform User Acceptance Testing.
• Work cross-functionally with Merchandising and Planning team to ensure pricing and site merchandise are correctly set up for optimized marketing channel performance.
• Perform external analysis of industry trends in online merchandising, competitor initiatives, and consumer needs through primary and secondary research methods.
• Represent marketing and website needs in cross functional calendar reviews. Clearly stating what’s worked, what creative needs are and any industry trends to be aware of for optimized website performance.
• Identify business opportunities and risks through analyzing sales and marketplace information.

MINIMUM QUALIFICATIONS:

• 4-year degree, master’s degree
• 3-5 years E-commerce experience and thorough understanding of online retailing.
• Strong analytic skills and computer skills.
• Knowledge of web design and usability.
• Demonstrated presentation, verbal, and written skills.
• Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
• Strong teamwork skills, ability to listen, contribute as a positive and solution-oriented team player.
• Ability to think creatively.

WHY JOIN FULLBEAUTY?

Competitive Health Benefits (Medical, Dental & Vision)Employer HSA Contribution401K MatchEmployee Assistance ProgramHybrid Work Schedule (Corporate)Business Casual AttireWellness Initiatives30% Associate Merchandise Discount Across our Family of BrandsEmployee Discount on Travel, Cell Phone Plans and MoreGenerous Paid Time Off ProgramPromote From Within CultureCommitment to Being an Equal Opportunity EmployerLife Insurance BenefitsInternal charity that supports FULLBEAUTY Brands’ associates and their immediate family members during times of extreme hardshipFULLBEAUTY Brands™ is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.