Brand Director, Scale a Regional Tech Leader (Remote)

Platzi; United States; Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Laptop provided

Kindle + books

Maternity/Paternity Leave

Stock options

Vacation 15 days

Online Therapy

Villa Platzi

Team alignment trips

Job summary

Platzi, the leading technology school in the Latin American region, seeks a seasoned Brand and Marketing leader to define and own the brand platform, steer the social and content teams, and drive cross-channel coherence across all channels. You will oversee YouTube strategy and amplify the personal brands of founders, teachers, and experts.

You will own the brand story for companies and track brand health, reach, traffic, and registrations for major moments, with a focus on accelerating Platzi’s

Qualifications

• 5+ years in brand and marketing.
• Proven experience taking a new or small brand to a known one in Colombia & Mexico.
• A full marketing view, not only social media.
• Team leadership and strong creative judgment.
• Know the local market from the inside: its culture, its media and its audience.
• English B2 or above (mandatory)

Responsibilities

• Define the brand platform: purpose, positioning, personality and tone of voice.
• Keep every channel coherent across organic social, YouTube, paid, CRM, web, events, PR and partnerships.
• Lead the social media and content team (4 people).
• Own YouTube strategy and improve performance of one of the largest regional channels.
• Grow the personal brands of our internal voices: founders, teachers and experts.
• Own the brand story for companies.
• Own the numbers: brand health, reach, traffic, and registrations for big moments.
• México: grow the Platzi brand to a household name.

Skills

Brand strategy

Team leadership

Content strategy

Social media strategy

English (B2+)

Education

Bachelor's degree in Marketing or related field

Tools

Brand analytics tools

YouTube analytics

CRM platforms

Job description

Platzi, the leading technology school in the Latin American region, seeks a seasoned Brand and Marketing leader to define and own the brand platform, steer the social and content teams, and drive cross-channel coherence across all channels. You will oversee YouTube strategy and amplify the personal brands of founders, teachers, and experts.

You will own the brand story for companies and track brand health, reach, traffic, and registrations for major moments, with a focus on accelerating Platzi’s