Brand Director: Lead a Multi-Product Robotics Brand

ATOMS Careers page; Boston (MA); On-site; USD 159,000 - 187,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Health Savings Account (HSA)

Discretionary vacation days

8 paid holidays per year

Job summary

Atoms is seeking a Brand Director to own how the world experiences Atoms and its family of products—Otter, CK, Picnic, Lab37. You’ll set strategy, build narrative and visual systems, and create cohesive touchpoints across a growing portfolio.

The ideal candidate blends sharp creative judgment with commercial discipline; lead brand across multiple businesses, measure impact on awareness and demand, and scale the team and processes to meet evolving goals.

Qualifications

• 10+ years in brand marketing.
• Experience leading brand at a high-growth company.
• Experience owning a brand positioning and messaging framework across multiple touchpoints.

Responsibilities

• Own brand strategy and positioning across the portfolio, aligning product brands under a single narrative.
• Develop and maintain the brand system: voice, identity, messaging architecture and guidelines.

Skills

Brand strategy

Brand storytelling

Creative judgment

Lifecycle marketing

Campaign management

Analytics

Leadership

Team management

Agency relations

Brand governance

Tools

Adobe Creative Suite

Figma

Job description

Atoms is seeking a Brand Director to own how the world experiences Atoms and its family of products—Otter, CK, Picnic, Lab37. You’ll set strategy, build narrative and visual systems, and create cohesive touchpoints across a growing portfolio.

The ideal candidate blends sharp creative judgment with commercial discipline; lead brand across multiple businesses, measure impact on awareness and demand, and scale the team and processes to meet evolving goals.