Brand Marketing Lead — Enterprise Robotics Growth

Boston Dynamics, Inc.; Waltham (MA); Sur place; USD 145 000 - 165 000; Plein temps

Résumé du poste

Boston Dynamics in the United States is seeking a Brand Marketing Manager to lead the next phase of our brand evolution, translating cutting‑edge robotics into compelling value for customers, partners, and the broader ecosystem. This is a high‑impact role at the intersection of storytelling, commercialization, and market perception.

You will collaborate with internal teams and manage external partners to scale brand programs across activations, campaigns, and experiential marketing while

Qualifications

• 5+ years of experience in brand, field, or experiential marketing within advanced technology or high-growth segments.
• Proven ability to execute and scale brand programs that support commercialization and revenue growth.
• Experience managing complex events and experiential programs involving physical products or large-scale hardware.
• Strong commercial mindset with ability to connect brand initiatives to pipeline and ROI.

Responsabilités

• Refine and execute Boston Dynamics’ brand narrative as we scale into enterprise and industrial markets.
• Translate robotics capabilities into clear, compelling value propositions for customers.
• Ensure a consistent brand narrative across digital to in-person experiences.
• Collaborate with Hyundai Motor Group brand strategy and events teams to align messaging within the larger HMG ecosystem.
• Coordinate with HMG’s corporate brand strategy and events teams for alignment and asset coordination.
• Manage external brand relationships with key partners, including Nvidia and Google DeepMind.
• Align brand storytelling with revenue-driving initiatives.
• Shape initiatives that bring Boston Dynamics into public and industry spotlight via demos, showcases, and partnerships.
• Create opportunities for customers, developers, and the broader community to experience our technology.
• Oversee external agencies and vendor relationships with accountability for outcomes.
• Track and report KPIs for brand marketing programs, linking brand investment to business impact.

Connaissances

Brand marketing

Experiential marketing

Event management

Strategic partnerships

Stakeholder management

Cross-functional collaboration

Description du poste

Boston Dynamics in the United States is seeking a Brand Marketing Manager to lead the next phase of our brand evolution, translating cutting‑edge robotics into compelling value for customers, partners, and the broader ecosystem. This is a high‑impact role at the intersection of storytelling, commercialization, and market perception.

You will collaborate with internal teams and manage external partners to scale brand programs across activations, campaigns, and experiential marketing while