Brand Director

ATOMS Careers page

Los Angeles (CA)

On-site

USD 159,000 - 187,000

Full time

14 days+

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Benefits offered by this job

Medical, dental, and vision

Company-paid life and disability

401(k)

Health Savings Account

Flexible Spending Accounts

Paid time off

Parental leave

Pet insurance discount

Job summary

Atoms is seeking a Brand Director to own how the world experiences Atoms and its family of products—Otter, CK, Picnic, Lab37. You’ll define the brand strategy, build the narrative and visual system, and ensure a unified voice across a portfolio shaping the future of restaurant technology.

The ideal candidate pairs sharp creative judgment with commercial discipline; you’ll lead strategy to execution across campaigns and identity systems, guiding a growing team across three brands while measuring

Qualifications

10+ years in brand marketing, including leadership at a high-growth company.
Proven track record from strategy to execution across campaigns and identity systems.
Experience owning a brand positioning and messaging framework across touchpoints.
Strong creative judgment paired with commercial discipline linking brand to outcomes.
Excellent storytelling that resonates with busy operators and enterprise buyers.
Experience building and managing creative teams and agency relationships.
Analytical ability to measure brand health and link to business goals.
Comfort in a fast-moving, multi-unit environment with shifting priorities.

Responsibilities

Own brand strategy and positioning across the portfolio and main brand ladder.
Own brand messaging framework ensuring consistency across web, product, sales, lifecycle, social, events, and PR.
Build and steward the brand system: voice, identity, and guidelines for scaling.
Lead brand campaigns end-to-end including concept, production, and measurement.
Shape reputation and category leadership for Atoms and its products in restaurant tech.
Partner with Communications to create thought-leadership platforms.
Cultivate co-marketing and strategic brand partnerships to extend reach.
Collaborate with Product Marketing, Growth, and Performance to align brand and demand.
Manage creative resourcing, in-house and agencies, raising the creative bar.
Develop templates and systems to produce on-brand work quickly.
Define success metrics for brand influence and link to pipeline.
Analyze market trends, competition, and audience sentiment to inform decisions.
Hire, manage, and mentor the brand and creative team as the function grows.

Skills

Brand strategy

Messaging framework

Creative judgment

Campaign management

Team leadership

Stakeholder management

Job description

Who we are

Atoms is building the machines that power the next era of progress.

Over the last decade, software has transformed the digital world. But the physical world, where food is made, minerals are mined, goods are moved, and industries are run, remains far less intelligent, far less efficient, and far more constrained. We’re changing that.

Atoms builds Physical AI— real-world robots for the industries that move civilization forward, starting with food, mining, and transport. Our systems are designed to understand, predict, and control the real world with precision, turning complex physical operations into something more reliable, more scalable, and more productive.

This work requires more than robotics. It requires deep integration across hardware, software, AI, operations, manufacturing, and real estate. We don’t just build machines in a lab. We deploy them into real environments, operate them, learn from them, and improve them until they work at scale.

We are roboticists, engineers, operators, and builders. We believe the next great technology companies will not only transform information, but the physical systems that shape everyday life.

If you want to work on hard problems with real-world impact, join us.

About the Role

We’re looking for a Brand Director to own how the world experiences Atoms and its family of products; Otter, CK, Picnic, Lab37. You’ll set the brand strategy, build the narrative and visual system, and make every touchpoint feel like one company with a clear point of view across a portfolio defining the future of restaurant technology. You’ll define how Atoms shows up for the people who run restaurants and for the enterprise buyers who bet their operations on us, and you’ll build the reputation that makes each of our products easier to trust and easier to sell.

The ideal candidate pairs sharp creative judgment with commercial discipline. You think in systems - voice, identity, messaging architecture - but you’re just as comfortable in the weeds of a campaign or a landing page. You know how to build a brand that means something to a busy operator and an enterprise decision-maker at the same time, and you can prove that brand investment moves the business. You’ve built the function, led the team, and raised the bar on the work and you’re energized by doing it across three growing businesses at once.

What you’ll do

Own brand strategy and positioning across the portfolio — the overarching Atoms narrative and how each product brand ladders up to it
Own the brand positioning and messaging framework, ensuring consistent, differentiated communication across every stakeholder touchpoint — web, product, sales, lifecycle, social, events, and PR
Build and steward the brand system: voice, visual identity, messaging architecture, and guidelines that keep every surface coherent as we scale
Lead brand campaigns end to end — concept, creative, production, and measurement — that build awareness and preference with not only SMB restaurant operators but also enterprise buyers
Design reputation and category‑leadership strategies that establish Atoms and its products as the trusted names in restaurant technology
Partner with Comms to create thought‑leadership platforms that position Atoms leaders as authoritative voices in restaurant tech, robotics, real estate and operator software
Cultivate co‑marketing and strategic brand partnerships that enhance credibility and extend reach in key operator and enterprise communities
Partner with Product Marketing, Growth, and Performance so the brand shows up coherently across paid, web, lifecycle, sales, and events — and so brand and demand reinforce each other
Manage creative resourcing — in‑house designers and writers plus external agencies and production partners — and raise the creative bar across the org
Develop the systems and templates (brand deck guidelines, asset libraries) that let a lean team produce on‑brand work fast
Define success metrics for brand influence and build the measurement framework — awareness, consideration, perception, and share of voice — that connects brand investment to pipeline and growth
Analyze market trends, competitive positioning, and audience sentiment to inform strategic brand decisions
Hire, manage, and mentor a team of brand and creative professionals as the function grows

What we’re looking for

10+ years in brand marketing, including significant experience leading brand at a high‑growth company
A proven track record driving brand from strategy through execution (campaigns, identity systems, or rebrands you can point to)
Experience owning a brand positioning and messaging framework and keeping it consistent across many touchpoints and audiences
Strong creative judgment paired with commercial discipline; you tie brand to business outcomes, not just aesthetics
Excellence in storytelling; you can articulate a narrative that lands with a busy operator and an enterprise buyer alike
A background building and managing creative teams and agency relationships
Strong analytical capability for measuring brand health, sentiment, and perception, and connecting it to the business
Comfort in a fast‑moving environment with multiple business units and shifting priorities

Strong candidates may also

Have marketed to CEOs of large companies
Have experience marketing products to SMBs, restaurant operators, or independent merchants
Have built a brand or creative function from the ground up
Have led brand across a multi‑product or portfolio (multi‑brand house) environment, including brand architecture work
Have partnered closely with product and growth teams so brand and demand reinforce each otherHave run a rebrand or launched a new brand system end to end
Have built brand operations - guidelines, design systems, and asset libraries - that scale creative output on a lean team

Why join us

At Atoms, you’ll work on one of the defining challenges of our time—bringing automation into the physical world to drive real, lasting impact. We exist to uncover valuable unknown truths and turn them into progress, which means constantly pushing beyond what’s known and building what doesn’t yet exist. The work is ambitious and often challenging, but it’s grounded in a shared sense of purpose and a team committed to seeing it through together. Our work only matters if it serves others, and we know that meaningful progress depends on the trust of the people we serve and the strength of our team—so we invest in both, creating an environment where you can do your best work and grow.

What else you need to know

This role is based in our Los Angeles__office. Atoms is a company driven by invention and continuous change - we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That’s why all of our office‑based teams work onsite, five days a week.

The base salary range for this role is $159,000 - $187,000 per year.

Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.

Benefits Summary (USA Full-Time Exempt Employees):

Medical, dental, and vision insurance (multiple plans, incl. HSA options).
Company-paid life and disability insurance (short- and long-term).
Voluntary insurance: accident, critical illness, hospital indemnity.
Optional supplemental life insurance for self, spouse, and children.
Pet insurance discount.
401(k).
Health Savings Account (HSA)
Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
Time Off policies:
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave