Brand Director: Restaurant Tech & Robotics Strategy

ATOMS Careers page; Los Angeles (CA); On-site; USD 159,000 - 187,000; Full time

Benefits offered by this job

Medical, dental, and vision

Company-paid life and disability

401(k)

Health Savings Account

Flexible Spending Accounts

Paid time off

Parental leave

Pet insurance discount

Job summary

Atoms is seeking a Brand Director to own how the world experiences Atoms and its family of products—Otter, CK, Picnic, Lab37. You’ll define the brand strategy, build the narrative and visual system, and ensure a unified voice across a portfolio shaping the future of restaurant technology.

The ideal candidate pairs sharp creative judgment with commercial discipline; you’ll lead strategy to execution across campaigns and identity systems, guiding a growing team across three brands while measuring

Qualifications

• 10+ years in brand marketing, including leadership at a high-growth company.
• Proven track record from strategy to execution across campaigns and identity systems.
• Experience owning a brand positioning and messaging framework across touchpoints.
• Strong creative judgment paired with commercial discipline linking brand to outcomes.
• Excellent storytelling that resonates with busy operators and enterprise buyers.
• Experience building and managing creative teams and agency relationships.
• Analytical ability to measure brand health and link to business goals.
• Comfort in a fast-moving, multi-unit environment with shifting priorities.

Responsibilities

• Own brand strategy and positioning across the portfolio and main brand ladder.
• Own brand messaging framework ensuring consistency across web, product, sales, lifecycle, social, events, and PR.
• Build and steward the brand system: voice, identity, and guidelines for scaling.
• Lead brand campaigns end-to-end including concept, production, and measurement.
• Shape reputation and category leadership for Atoms and its products in restaurant tech.
• Partner with Communications to create thought-leadership platforms.
• Cultivate co-marketing and strategic brand partnerships to extend reach.
• Collaborate with Product Marketing, Growth, and Performance to align brand and demand.
• Manage creative resourcing, in-house and agencies, raising the creative bar.
• Develop templates and systems to produce on-brand work quickly.
• Define success metrics for brand influence and link to pipeline.
• Analyze market trends, competition, and audience sentiment to inform decisions.
• Hire, manage, and mentor the brand and creative team as the function grows.

Skills

Brand strategy

Messaging framework

Creative judgment

Campaign management

Team leadership

Stakeholder management

Job description

Atoms is seeking a Brand Director to own how the world experiences Atoms and its family of products—Otter, CK, Picnic, Lab37. You’ll define the brand strategy, build the narrative and visual system, and ensure a unified voice across a portfolio shaping the future of restaurant technology.

The ideal candidate pairs sharp creative judgment with commercial discipline; you’ll lead strategy to execution across campaigns and identity systems, guiding a growing team across three brands while measuring