Brand Director: Build Trust & Creative System (Remote)

Boulder Care; New City (NY); Remote; USD 175,000 - 190,000; Full time

Benefits offered by this job

Meaningful, life-saving work

Comprehensive benefits (medical, etc.)

Mental health services via Talkspace/E

Vacation 4 weeks + 5 weeks at 2 years

Sick leave accrual

9 paid holidays

12 weeks parental leave

401(k) retirement savings

Remote work with hardware

Job summary

Boulder Care is seeking its first Director of Brand to shape and own how trust is built with the people and communities we serve. You will lead brand, content, and creative systems across digital positioning, patient stories, campaigns, social, partnerships, and materials that help people choose care.

This builder role will mature a brand machine, translate a messaging platform into a working system, and lead a team and trusted partners.

Qualifications

• 10+ years in consumer brand, creative, content or integrated marketing leadership.
• Exceptional creative taste across identity, campaign, editorial, social-native video and storytelling.
• Experience directing creative production on a constrained budget with a small team.
• Strong operating muscle: briefs, prioritization, budget ownership, vendor management.
• Experience with creator, community or customer-story programs and editorial trust.
• Excellent written and verbal communication skills.
• Proven AI fluency and sound judgment about automation.

Responsibilities

• Own Boulder’s brand positioning, visual identity, voice and editorial point of view across the full journey.
• Lead the brand, creative and content team: set priorities, give clear direction, develop people and manage external designers, production partners and agencies.
• Build the trust-content engine to power a unique market position: patients, peers and clinicians; reviews/social proof; owned content; creator programs; and a compliant content-to-distribution plan.
• Run Boulder’s brand portfolio with a thesis, activation plan, budget discipline, measurement approach and renewal gate for every material investment.
• Translate a visual identity and messaging guide into an easy-to-use creative system: templates, channel guidance, campaign frameworks, art direction, and self-service guardrails.
• Own creative strategy and production: brand launches, community partnerships, sponsorships, executive platforms, web and priority activations.
• Use AI responsibly to increase speed and consistency while protecting clinical accuracy, human judgment and Boulder’s voice.

Skills

Brand leadership

Creative direction

Content strategy

Integrated marketing

Editorial trust

AI fluency

Communication skills

Vendor management

Tools

Figma

Adobe CC

Canva

Frame.io

Air

Job description

Boulder Care is seeking its first Director of Brand to shape and own how trust is built with the people and communities we serve. You will lead brand, content, and creative systems across digital positioning, patient stories, campaigns, social, partnerships, and materials that help people choose care.

This builder role will mature a brand machine, translate a messaging platform into a working system, and lead a team and trusted partners.