Head of Brand & Content – Build Trust (Remote)

Boulder Care; Chicago (IL); Remote; USD 175,000 - 190,000; Full time

Benefits offered by this job

Meaningful, life-saving work

Comprehensive medical, dental, vision,

Mental health services via insurance

4 weeks vacation with raise to 5 weeks

Sick leave accrual

9 paid holidays per year

Parental leave 12 weeks

401(k) retirement savings

Remote work with company hardware

Job summary

Boulder Care is seeking its first Director of Brand to own how trust is built with the people and communities we serve. You will lead the brand, content and creative system across digital positioning, patient stories, campaigns, social, community partnerships and the materials that help people choose care.

This is a builder role. You will create and mature a brand machine, translate a messaging platform into a working system, lead a team and trusted external partners, and build a clear brand

Qualifications

• 10+ years in consumer brand or marketing leadership.
• Experience leading internal teams and external partners.
• Ability to translate brand strategy into systems and templates.
• Strong written and verbal communication.
• Proven AI fluency and responsible usage.

Responsibilities

• Own Boulder’s brand positioning and visual identity across the customer journey.
• Lead brand, creative and content teams and manage external partners.
• Build trust-content engine including reviews, owned content and creator programs.
• Manage budget, activation plan and measurement for materials.
• Translate visual identity into a scalable creative system with templates and guidance.
• Oversee launches, partnerships and web activations.
• Apply AI responsibly to speed up work while safeguarding accuracy.

Skills

Brand leadership

Content leadership

Creative direction

Editorial storytelling

AI fluency

Communication skills

Vendor management

Team leadership

Tools

Figma

Adobe CC

Canva

Frame.io

Job description

Boulder Care is seeking its first Director of Brand to own how trust is built with the people and communities we serve. You will lead the brand, content and creative system across digital positioning, patient stories, campaigns, social, community partnerships and the materials that help people choose care.

This is a builder role. You will create and mature a brand machine, translate a messaging platform into a working system, lead a team and trusted external partners, and build a clear brand