Remote Brand Director: Trust & Growth Architect

Boulder Care; Portland (OR); Remote; USD 175,000 - 190,000; Full time

Benefits offered by this job

Contribute to meaningful, life-saving 

Comprehensive benefits (medical,Vision

Mental health support via Talkspace &E

4 weeks vacation, 5 weeks at 2 years

Sick leave accrual; 9 holidays

Parental leave (12 weeks)

401(k) retirement savings

Remote work with company hardware

Job summary

Boulder Care is seeking its first Director of Brand to shape how trust is built with patients and communities we serve. You will own brand, content and a creative system spanning digital positioning, patient stories, campaigns, social and partnerships.

This builder role offers the chance to mature a brand machine, lead a team and external partners, and craft a data-driven brand investment strategy reporting to the Chief Growth Officer along with cross-functional partners.

Qualifications

• 10+ years leading consumer brand, creative or integrated marketing efforts.
• Exceptional taste and judgment across identity, campaigns, storytelling and social/video.
• Experience directing creative production with small teams and tight budgets.
• Strong operating discipline: briefs, prioritization, budgets, vendor mgmt and reporting.
• Experience with creator or customer-story programs and editorial trust.
• Excellent written and verbal communication skills.
• Proven ability to use AI judiciously to speed work while preserving accuracy.

Responsibilities

• Own Boulder’s brand positioning, visual identity, and voice across the customer journey.
• Lead the brand, creative and content team; manage internal and external partners.
• Build trust-content engine: reviews, owned content, creator programs, distribution plan.
• Manage brand portfolio with thesis, activation plan, budget discipline and renewal gate.
• Turn visual identity into a usable system: templates, guides, frameworks, guardrails.
• Oversee creative strategy and production for launches, partnerships and activations.
• Apply AI responsibly to balance speed with clinical accuracy and Boulder’s voice.

Skills

Brand leadership

Content strategy

Creative direction

Team leadership

Partner management

Editorial trust

AI fluency

Written and verbal communication

Job description

Boulder Care is seeking its first Director of Brand to shape how trust is built with patients and communities we serve. You will own brand, content and a creative system spanning digital positioning, patient stories, campaigns, social and partnerships.

This builder role offers the chance to mature a brand machine, lead a team and external partners, and craft a data-driven brand investment strategy reporting to the Chief Growth Officer along with cross-functional partners.