Brand Architect & Growth Lead — Remote

Boulder Care; United States; Remote; USD 175,000 - 190,000; Full time

Benefits offered by this job

Comprehensive medical, dental, vision

Remote work with hardware

12 weeks parental leave

4 weeks vacation to start

401(k) retirement savings

Job summary

Boulder Care is hiring its first Director of Brand to own how trust is built with people and communities we serve. You will lead the brand, content and creative system across our digital positioning, patient stories, campaigns, social and partnerships.

This builder role will turn a messaging platform and visual refresh into a working system, lead a team and external partners, and craft a brand investment strategy with learning loops. Remote, US-based.

Qualifications

• 10+ years in consumer brand, creative or marketing leadership, incl. internal team and external partners.
• Exceptional creative taste across identity, campaigns, editorial, social-native video and storytelling.
• Experience directing creative production with budget constraints and small teams.
• Strong operating muscle: clear briefs, prioritization, budget ownership, vendor management.
• Experience with creator, community or customer-story programs and editorial trust.
• Excellent written and verbal communication.
• Proven AI fluency and judgment on where automation helps.

Responsibilities

• Own Boulder’s brand positioning, visual identity, voice and editorial POV across the full journey.
• Lead the brand, creative and content team: set priorities and manage external partners.
• Build the trust-content engine: patient, peer and clinician content; reviews; owned content; creator programs.
• Manage brand portfolio with activation plans, budget discipline and renewal gates.
• Translate visual identity and messaging into templates, channel guidance and frameworks.
• Oversee creative strategy and production: launches, partnerships, executive platforms, web activations.
• Use AI responsibly to increase speed and maintain clinical accuracy.

Skills

Brand leadership

Content strategy

Creative direction

Editorial trust

Communication skills

AI fluency

Team leadership

Tools

Figma

Adobe CC

Canva

Frame.io

Air

Job description

Boulder Care is hiring its first Director of Brand to own how trust is built with people and communities we serve. You will lead the brand, content and creative system across our digital positioning, patient stories, campaigns, social and partnerships.

This builder role will turn a messaging platform and visual refresh into a working system, lead a team and external partners, and craft a brand investment strategy with learning loops. Remote, US-based.