Brand Director: Health-Tech Trust & Growth Architect

Boulder Care; San Francisco (CA); Remote; USD 175,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision

Mental health benefits

Vacation time

Parental leave

401(k)

Remote work hardware

Job summary

Boulder Care in the United States is seeking its first Director of Brand to own how trust is built with the people and communities we serve. You will lead the brand, content and creative system that makes Boulder’s promise clear and credible, from our digital positioning and patient stories to campaigns, social, community partnerships and the materials that help people choose care.

This is a builder role. You will have the opportunity to create and mature a brand machine.

Qualifications

• 10+ years in consumer brand or marketing leadership.
• Experience leading internal teams and external partners.
• Exceptional taste across identity, campaigns and storytelling.
• Proven ability to manage budgets and vendors.
• Experience with creator or customer-story programs.
• Excellent written and verbal communication.
• AI fluency with sound judgment.

Responsibilities

• Own Boulder’s brand positioning and visual identity across the journey.
• Lead the brand, creative and content team and partners.
• Build the trust-content engine across patients, peers, clinicians.
• Manage portfolio with budget discipline and renewal gates.
• Translate identity into a usable creative system with templates and guides.
• Oversee creative strategy and production for launches and partnerships.
• Use AI responsibly to protect clinical accuracy and Boulder’s voice.

Skills

Brand leadership

Creative direction

Content strategy

Team leadership

Agency management

Editorial trust

Education

Bachelor's degree

Tools

Figma

Adobe CC

Canva

Frame.io

Job description

Boulder Care in the United States is seeking its first Director of Brand to own how trust is built with the people and communities we serve. You will lead the brand, content and creative system that makes Boulder’s promise clear and credible, from our digital positioning and patient stories to campaigns, social, community partnerships and the materials that help people choose care.

This is a builder role. You will have the opportunity to create and mature a brand machine.