Brand Director

Lantern; Dallas (TX); Remote; USD 90,000 - 150,000; Full time

Job summary

An innovative firm is seeking a Brand Director to lead its brand marketing strategy in the specialty care sector. This role involves orchestrating campaigns that enhance brand awareness and engagement while driving measurable business impact. As a strategic thought partner, you will collaborate with various teams to ensure alignment and optimize brand investments. The ideal candidate will possess a blend of analytical rigor and creative fluency, championing new technologies like generative AI to enhance brand storytelling. If you thrive in a fast-paced environment and are passionate about making a difference in healthcare, this opportunity is perfect for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Short- & Long-Term Disability

Life Insurance

401k with company match

Qualifications

• 7+ years in brand marketing, preferably in B2B healthcare.
• Strong analytical skills and data-driven decision making.
• Expertise in modern brand platforms and content strategy.

Responsibilities

• Own brand marketing strategy and develop annual plans.
• Lead integrated brand campaigns across various channels.
• Measure brand performance and optimize based on data insights.

Skills

Brand Marketing

Data Analysis

Content Strategy

Project Management

Storytelling

Cross-Channel Execution

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Excel

Salesforce (SFDC)

Monday.com

Highspot

Generative AI tools

Job description

About Lantern

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.

About You:

• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.
• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.
• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren't just the individuals using your product. They are the driving factor in your motivation to make a change.
• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.
• You thrive in a Team Environment. Collaboration is key in innovation and creating change.
  
  

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life.

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.

Job Overview:

Lantern is building the most trusted brand in specialty care. As Brand Director, you will orchestrate our end-to-end brand marketing strategy - connecting the dots across employer brand, awareness, perception, engagement, and voice. Your role is both strategic and operational: setting direction and executing on initiatives that grow Lantern's presence, relevance, and impact across all audiences.

You'll serve as the connective tissue between content, creative, growth marketing, PR, product marketing, and commercial teams, ensuring brand investments are aligned, measured, and optimized for business impact. This role demands a unique blend of analytical rigor and creative fluency, with a keen eye toward how brand building drives growth. You'll also be an internal champion for new tools and technologies - especially generative AI - that unlock new efficiencies and creative potential.

Responsibilities:

Strategic Leadership

• Own the strategy for Lantern's brand marketing pillars: employer brand, awareness, perception, engagement, and power of voice.
• Develop annual and quarterly brand marketing plans aligned with company goals and supported by clear KPIs.
• Serve as a strategic thought partner to leaders across marketing, product, and commercial functions.
  
  

Cross-Functional Activation

• Lead integrated brand campaigns across channels (web, social, PR, content, events, etc.) in close collaboration with content, creative, and growth teams.
• Activate our brand with keystone thought leadership content and partner with HR and executive leadership to define and activate Lantern's employer brand.
• Act as the voice of brand health in internal forums, driving alignment and shared understanding of priorities and results.
• Lead industry recognition efforts and manage agency/partner collaborations to extend brand reach.
• Identify and cultivate brand-led partnerships with ecosystem collaborators to amplify Lantern's market presence.
  
  

Measurement/ Optimization & Budget Management

• Define and manage brand KPIs (awareness, engagement, preference, reputation, etc.), setting benchmarks and optimizing performance through data. Provide board level analysis on brand performance and own team's finances.
• Lead the development and rollout of Lantern's Brand Strength Measurement Framework, incorporating internal KPIs and external benchmarks (e.g., perception studies).
• Conduct competitive and audience research to identify whitespace and fine-tune positioning.
• Translate insights into decisions, adjusting tone, channels, or strategy based on performance and opportunity.
  
  

Execution, Governance & Ownership

• Personally lead key brand projects end-to-end—from concept through creative execution and post-launch analysis.
• Contribute to messaging, campaign narratives, and storytelling frameworks.
• Build, maintain, and continuously improve brand resources—including centralized guidelines, playbooks, and training programs.
• Ensure all external-facing brand expressions are consistent, compelling, and on-strategy. Conduct regular brand audits and evolve brand documentation annually based on learnings.
• Manage third party vendors and ensure projects meet deadlines and budget constraints.
  
  

Innovation & AI Integration

• Champion emerging technologies—including generative AI—to scale brand content and enhance creative workflows.
• Identify and pilot new tools that improve content creation, insight generation, or campaign management.
  
  

Qualifications:

• 7+ years of experience in brand marketing, with a strong preference for B2B healthcare environments.
• A proven track record of building and scaling brand programs that demonstrate measurable business impact.
• Highly analytical and data-driven with fluency in brand measurement techniques and tools. Comfortable running own analysis in excel, SFDC and collaborating with product on user analytics
• Proven success in creating and maintaining performance dashboards, briefings, and reporting frameworks for executive audiences.
• Strong understanding of modern brand platforms, content strategy, and cross-channel execution.
• Expertise in using project management tools (e.g., Monday.com) and enablement platforms (e.g., Highspot) to drive transparency and accountability.
• Excellent storytelling and strategic writing skills; able to translate complex ideas into powerful narratives.
• Experience managing external agencies, freelancers, or cross-functional teams in matrixed organizations.
• Familiarity with generative AI tools (e.g., ChatGPT, Jasper, Midjourney, etc.) and their creative applications.
• Comfortable in a high-growth, fast-paced environment where ambiguity is common, and autonomy is expected.
  
  

Location: Remote, USA

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short- & Long-Term Disability
• Life Insurance
• 401k with company match
  
  

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.