Backlist & Brand Director (Open to remote)

Bertelsmann; New York (NY); Remote; USD 95,000 - 115,000; Full time

Job summary

An established industry player is seeking a dynamic Backlist & Brand Director to drive the growth of their Christian publishing division. This role involves leading the backlist strategy, collaborating with various departments, and optimizing brand campaigns for key authors. With a focus on maximizing opportunities and cultivating relationships, the ideal candidate will have a strong background in marketing or branding, excellent communication skills, and a passion for the Christian marketplace. Join a vibrant community committed to diversity and inclusion, and help shape the future of publishing.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k)

Disability Insurance

Life Insurance

Commuter Benefits

Student Loan Repayment

Educational Assistance

Generous Paid Time Off

Qualifications

• Minimum 7 years of experience in marketing, branding, or sales; publishing experience preferred.
• Excellent written and verbal communication skills.

Responsibilities

• Leads backlist strategy for the Christian division.
• Collaborates with various departments to repackage and reissue backlist titles.

Skills

Marketing

Branding

Sales

Communication Skills

Detail-oriented

Self-starter

Multitasking

Tools

Microsoft Office

Job description

The Penguin Random House Christian Publishing Group, including the flagship imprints of Waterbrook & Multnomah, is in growth mode and seeking a Backlist & Brand Director. We publish a diverse range of Christian authors such as John Mark Comer, Mark Batterson, Michael Todd, Jordan Lee Dooley, Jennie Allen, Manny Arango, Ashley Heatherington, Madison Prewett Troutt, Sarita Lyons, Angela Halili, Arielle Reitsma, Rich Villodas, Katie Davis Majors, Stephanie Ike Okafor, and Joni Eareckson Tada.

Reporting to the Publisher, this newly created role of Backlist & Brand Director aims to maximize opportunities with the backlist titles across six imprints at PRH Christian. Using a comprehensive 360-degree approach, this position collaborates with various departments including publishing, editorial, marketing, sales, art, and production, and develops a brand strategy for key authors. Responsibilities include liaising with authors and agents, repackaging covers, coordinating with sales on timing and promotions, and working with marketing on campaigns. This is an excellent opportunity to be deeply involved with the publishing team in a growing division.

Specific responsibilities include:

1. Leads backlist strategy for the Christian division.
2. Repackages brand backlist: Collaborates with publisher, editors, sales, and marketing to repackage and reissue backlist titles of brand authors.
3. Identifies marketplace trends: Monitors Christian marketplace trends to inform backlist promotion strategies.
4. Builds relationships: Cultivates relationships with key brand partners and lead backlist authors.
5. Manages licensing: Works with publisher, editors, and agents on copyright terminations, license renewals, and reissues.
6. Coordinates marketing and sales: Leads brand campaigns on select titles, collaborating with marketing and sales teams.
7. Optimizes backlist: Analyzes pricing, copy, digital content, inventory, and keywords for backlist optimization.

Qualifications:

• Minimum 7 years of experience in marketing, branding, or sales; publishing experience preferred.
• Interest in or knowledge of the Christian marketplace.
• Excellent written and verbal communication skills.
• Self-starter with the ability to prioritize and multitask.
• Ability to collaborate across departments to execute projects.
• Detail-oriented.
• Proficiency with Microsoft Office.
• Willingness to learn new systems and generate reports.

The salary range for this position is $95,000 - $115,000. All positions are eligible for annual profit sharing or bonuses, depending on company results.

Please apply by May 16, 2025, including your resume and cover letter. We recommend reviewing our applicant resources page and FAQs page before applying.

Penguin Random House offers a comprehensive benefits package, including medical, dental, vision, flexible spending accounts, 401(k), disability insurance, life insurance, commuter benefits, student loan repayment, educational assistance, and generous paid time off.

As a leading publisher in North America and beyond, we are committed to diversity and inclusion. We welcome applicants from all backgrounds to join our vibrant community.

Company: Penguin Random House LLC

Country: United States of America

State/Region: New York

City: New York

Postal Code: 10019

Job ID: 279709