Brand & Digital Experience Leader

VAA LLC; Minneapolis (MN); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Life insurance

Profit sharing/401(k)

Discretionary bonus program

Paid leave

Professional development opportunities

Job summary

VAA LLC in Minneapolis seeks a Digital Experience & Brand Manager to shape how our brand comes to life across creative, digital and web experiences. This hands-on leader will turn strategy into tangible experiences that connect with clients, future employees and our people.

You will own website management, SEO programs, and creative development for campaigns, recruiting and business growth, collaborating across marketing, engineering and leadership.

Qualifications

• Bachelor's degree in Marketing or related field (or equivalent professional experience).
• 8+ years of experience in digital marketing, brand, creative services, digital experience or related role.
• Strong visual design portfolio across digital and print.
• Proficiency with Adobe Creative Suite or comparable tools.
• Experience managing and optimizing websites through WordPress or similar CMS.
• Knowledge of SEO, UX, and conversion optimization best practices.
• Experience with website analytics and search performance tools (Google Analytics, Search Console).
• Experience creating photography and video for marketing use.
• Strong organizational and project management skills.
• Ability to translate complex topics into engaging visual/digital experiences.
• Strong communication and collaboration skills.
• Curiosity for emerging technologies, including AI-powered marketing/search tools.
• Experience in B2B marketing or technical industries is a plus.

Responsibilities

• Lead brand and digital experience efforts across creative, digital, and web touchpoints.
• Manage and continuously improve the company website, content, UX, landing pages and conversions.
• Develop and execute SEO strategies to boost organic visibility and adapt to AI-powered search trends.
• Create creative concepts and assets for campaigns, promotions, recruiting and BD.
• Use analytics and user data to identify opportunities and improve marketing performance.
• Integrate digital tools (website, analytics, CRM, marketing automation) for cohesive experiences.
• Collaborate with stakeholders to enhance SharePoint usability and internal navigation.
• Oversee photography and video production for web, social, recruiting and campaigns.
• Develop templates, standards, and reusable tools to scale branding efforts.
• Explore emerging technologies and platforms to grow marketing impact.

Skills

Brand marketing

Digital marketing

Visual design

SEO knowledge

Analytics

Photography/Video editing

Project management

Communication

Collaboration

AI marketing tools

B2B marketing

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

WordPress CMS

Google Analytics

Google Search Console

Job description

VAA LLC in Minneapolis seeks a Digital Experience & Brand Manager to shape how our brand comes to life across creative, digital and web experiences. This hands-on leader will turn strategy into tangible experiences that connect with clients, future employees and our people.

You will own website management, SEO programs, and creative development for campaigns, recruiting and business growth, collaborating across marketing, engineering and leadership.