Brand & Digital Experience Leader — Hybrid/Remote

Vaa, Llc; Minneapolis (MN); Remote; USD 100,000 - 130,000; Full time

Job summary

VAA is seeking a Digital Experience & Brand Manager to shape how our brand comes to life across creative, digital and web experiences. This hands-on role blends big-picture thinking with execution, strengthening the VAA brand, leading our website and digital presence, and expanding our search visibility.

You will translate strategy into creative, manage content and collaborate with marketing, engineering and leadership to drive growth and engage clients, future employees and our people.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media or a related field
• 8+ years of experience in digital marketing, brand, creative services, digital experience or a related role
• Strong visual design skills with a portfolio demonstrating high-quality creative work across digital and print applications
• Proficiency with Adobe Creative Suite and/or comparable professional creative tools
• Experience managing and optimizing websites through WordPress or a comparable CMS
• Working knowledge of SEO, website UX, digital marketing and conversion optimization best practices
• Experience with website analytics and search performance tools, such as Google Analytics and Google Search Console
• Experience developing and editing photography and video for marketing applications
• Strong organizational and project management skills with the ability to manage multiple priorities
• Ability to translate complex or technical subject matter into clear, engaging visual and digital experiences
• Strong communication and collaboration skills
• Curiosity and a willingness to explore emerging technologies, including AI-powered marketing and search tools
• Experience in B2B marketing, professional services, architecture, engineering, construction, manufacturing or another technical industry is a plus.
• Candidates should be prepared to share examples of relevant creative and digital work.

Responsibilities

• Bring the VAA brand to life. Lead hands-on creative development across digital and print materials, campaigns, presentations, sales tools, recruiting materials and other branded communications
• Shape our digital experience. Manage and continuously improve VAA's website, including content, functionality, user experience, landing pages and conversion pathways
• Grow our digital visibility. Develop and execute SEO strategies that improve organic search performance while helping VAA adapt to emerging AI-powered search and answer experiences
• Turn strategy into creative. Develop creative concepts and assets that support campaigns, service promotions, recruiting and business development
• Make digital work harder. Use analytics, user behavior and performance data to identify opportunities and continuously improve digital experiences and marketing effectiveness
• Strengthen our digital ecosystem. Help connect VAA's website, analytics, CRM, marketing automation and other digital tools to create more integrated experiences
• Improve how we connect internally. Partner with stakeholders to enhance the structure, usability, navigation and overall experience of VAA's SharePoint environment

Skills

Digital marketing experience

Brand and digital experience

SEO knowledge

WordPress CMS

Google Analytics

Photography and video editing

Strong communication

Collaboration

Education

Bachelor's degree in Marketing/Communications/Digital

Tools

Adobe Creative Suite

Web CMS (WordPress)

Job description

VAA is seeking a Digital Experience & Brand Manager to shape how our brand comes to life across creative, digital and web experiences. This hands-on role blends big-picture thinking with execution, strengthening the VAA brand, leading our website and digital presence, and expanding our search visibility.

You will translate strategy into creative, manage content and collaborate with marketing, engineering and leadership to drive growth and engage clients, future employees and our people.