Brand & Digital Experience Lead — Hybrid/Remote

VAA; Minneapolis (MN); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) with profit sharing

Discretionary bonus

Job summary

VAA, an Engineering, Planning and Design firm, seeks a Digital Experience & Brand Manager to shape brand life across creative, digital and web experiences. You will lead website management, SEO strategy and compelling creative supporting clients, talent and business growth.

The role blends strategy with hands-on execution, leveraging analytics to optimize performance, and collaborating across marketing, engineering and leadership to scale digital initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media or related field or equivalent experience.
• 8+ years in digital marketing, brand, or related role.
• Strong visual design with a portfolio across digital and print.
• Proficiency with Adobe Creative Suite and related tools.
• Experience managing websites via WordPress or similar CMS.
• Knowledge of SEO, UX, and conversion optimization.
• Experience with website analytics and search performance tools.

Responsibilities

• Lead brand and digital experience across creative, digital and web touchpoints.
• Manage and improve VAA's website, content and user experience.
• Develop SEO strategies to improve organic visibility and adapt to AI-powered search trends.
• Create concepts and assets for campaigns, promotions and business growth.
• Use data and analytics to continuously improve digital experiences and marketing effectiveness.
• Integrate website, analytics, CRM, and marketing automation for cohesive experiences.
• Collaborate with stakeholders to improve SharePoint usability and navigation.

Skills

Digital marketing

Brand management

Creative direction

SEO

Website analytics

Education

Bachelor's degree in Marketing/Communications/Digital media

Tools

Adobe Creative Suite

WordPress

Google Analytics/Google Search Console

Job description

VAA, an Engineering, Planning and Design firm, seeks a Digital Experience & Brand Manager to shape brand life across creative, digital and web experiences. You will lead website management, SEO strategy and compelling creative supporting clients, talent and business growth.

The role blends strategy with hands-on execution, leveraging analytics to optimize performance, and collaborating across marketing, engineering and leadership to scale digital initiatives.