Digital Experience & Brand Manager (Hybrid/Remote)
Vaa, Llc
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Job summary
VAA is seeking a Digital Experience & Brand Manager to shape how our brand comes to life across creative, digital and web experiences. This hands-on role blends big-picture thinking with execution, strengthening the VAA brand, leading our website and digital presence, and expanding our search visibility.
You will translate strategy into creative, manage content and collaborate with marketing, engineering and leadership to drive growth and engage clients, future employees and our people.
Qualifications
- Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media or a related field
- 8+ years of experience in digital marketing, brand, creative services, digital experience or a related role
- Strong visual design skills with a portfolio demonstrating high-quality creative work across digital and print applications
- Proficiency with Adobe Creative Suite and/or comparable professional creative tools
- Experience managing and optimizing websites through WordPress or a comparable CMS
- Working knowledge of SEO, website UX, digital marketing and conversion optimization best practices
- Experience with website analytics and search performance tools, such as Google Analytics and Google Search Console
- Experience developing and editing photography and video for marketing applications
- Strong organizational and project management skills with the ability to manage multiple priorities
- Ability to translate complex or technical subject matter into clear, engaging visual and digital experiences
- Strong communication and collaboration skills
- Curiosity and a willingness to explore emerging technologies, including AI-powered marketing and search tools
- Experience in B2B marketing, professional services, architecture, engineering, construction, manufacturing or another technical industry is a plus.
- Candidates should be prepared to share examples of relevant creative and digital work.
Responsibilities
- Bring the VAA brand to life. Lead hands-on creative development across digital and print materials, campaigns, presentations, sales tools, recruiting materials and other branded communications
- Shape our digital experience. Manage and continuously improve VAA's website, including content, functionality, user experience, landing pages and conversion pathways
- Grow our digital visibility. Develop and execute SEO strategies that improve organic search performance while helping VAA adapt to emerging AI-powered search and answer experiences
- Turn strategy into creative. Develop creative concepts and assets that support campaigns, service promotions, recruiting and business development
- Make digital work harder. Use analytics, user behavior and performance data to identify opportunities and continuously improve digital experiences and marketing effectiveness
- Strengthen our digital ecosystem. Help connect VAA's website, analytics, CRM, marketing automation and other digital tools to create more integrated experiences
- Improve how we connect internally. Partner with stakeholders to enhance the structure, usability, navigation and overall experience of VAA's SharePoint environment
Skills
Education
Tools
Job description
At VAA, we build value through relationships. Relationships with some of the country’s leading organizations and brands – and genuine, mutually supportive relationships within our teams. Join one of the industry’s leading firms, where you’ll be respected for the work you do and the diverse perspective you bring to the team.
Find your next opportunity and
grow your career at VAA.
Gain real-world experience and start building your future
at VAA.
VAA is growing! Growing our teams, our work, the diversity and careers of our people. Hear first-hand what it's like to work here, the range of opportunities you can find and the wealth of resources that will support you – both professionally and personally.
Supportive Culture
From your first day, you’ll be set up for success. We offer new-hire peer guidance, mentoring programs and wellness resources to support physical, mental, financial and social wellbeing.
Exceptional Benefits
Get peace of mind from comprehensive and flexible insurance coverage, industry-leading HSA contributions, paid parental leave, a robust employee assistance program… even pet insurance.
At our multidisciplinary and diversified firm, you’ll have opportunities to work on a wide range of challenging projects designed to ensure efficiency and safety across essential supply chains.
Diversity, Equity & Inclusion
We believe that diverse perspectives contribute to collective growth. As an equal opportunity employer, VAA is committed to fostering an inclusive culture.
Life / Work Balance
A good career choice can enhance your quality of life – both professionally and personally. VAA offers flexible work options, onsite wellness resources and fun opportunities for friendly competition.
Professional Development
Where can you go from here? Your manager will work with you to map out your path, where you can take advantage of online learning, tuition reimbursement and support to advance your career.
Every Voice Matters
We invite you to be part of the solution. On a regular basis, VAA seeks out employee feedback and applies those insights to our continual improvement efforts.
Community & Global Initiatives
Package meals… raise a hammer… walk for animals… race canoes… dunk the CEO. From volunteer events to our annual community fundraising drive, to charitable PTO, we stand behind paying it forward.
VAA helps employees reach both their professional and personal goals. The opportunity for a hybrid work week is a huge benefit to employees and their quality of life.
I really appreciate the overall company culture. I am respected for what I bring to the table and my opinions are valued.
Every day, there’s a new project, new learning experience, and new challenges. There’s an incredible support system from my mentors and senior engineers.
VAA helps employees reach both their professional and personal goals. The opportunity for a hybrid work week is a huge benefit to employees and their quality of life.
I really appreciate the overall company culture. I am respected for what I bring to the table and my opinions are valued.
Department: Marketing Full Time - Hybrid/Remote Minneapolis, Minnesota, United States - 55441
Description
Digital Experience & Brand Manager
Location: Minneapolis, Hybrid/Remote
Ready to Shape What's Next?
Great brands don't stand still, and neither should the experiences behind them. VAA is looking for a Digital Experience & Brand Manager to help shape how our brand comes to life across creative, digital and web experiences.
This is a hands-on role for someone who can see the big picture and bring it to life. You'll combine creative thinking with digital expertise to strengthen the VAA brand, lead our website and digital experience, expand our presence in search and develop compelling creative that supports our people, clients and business growth.
Bring your ideas. Bring your expertise. And come ready to make an impact.
Your Role:
As VAA's expert in brand and digital experience, you'll work across the business to turn ideas and strategy into experiences that connect with clients, future employees and our people.
You’ll have opportunities to:
- Bring the VAA brand to life. Lead hands-on creative development across digital and print materials, campaigns, presentations, sales tools, recruiting materials and other branded communications.
- Shape our digital experience. Manage and continuously improve VAA's website, including content, functionality, user experience, landing pages and conversion pathways.
- Grow our digital visibility. Develop and execute SEO strategies that improve organic search performance while helping VAA adapt to emerging AI-powered search and answer experiences.
- Turn strategy into creative. Develop creative concepts and assets that support campaigns, service promotions, recruiting and business development.
- Make digital work harder. Use analytics, user behavior and performance data to identify opportunities and continuously improve digital experiences and marketing effectiveness.
- Strengthen our digital ecosystem. Help connect VAA's website, analytics, CRM, marketing automation and other digital tools to create more integrated experiences.
- Improve how we connect internally. Partner with stakeholders to enhance the structure, usability, navigation and overall experience of VAA's SharePoint environment.
- Tell stories visually. Manage and edit photography and video for use across web, social, recruiting, campaigns and other marketing channels.
- Create systems that scale. Develop templates, standards and reusable creative tools that strengthen brand consistency and help marketing work more efficiently.
- Explore what's next. Identify emerging technologies, AI tools, search trends and digital opportunities that can help VAA improve how we market, communicate and grow.
What Your Career at VAA Could Look Like:
- Make your mark. Help shape the next evolution of VAA's brand and digital presence.
- Own meaningful work. Take ideas from concept through execution and see the impact of what you create.
- Work across the business. Collaborate with marketers, engineers, technical experts, business development leaders and company leadership.
- Keep experimenting. Explore new technologies, platforms and ideas-and help determine where they make sense for VAA.
- See the results. Use data and analytics to understand what's working, make recommendations and continually improve.
- Keep growing. Expand your expertise while helping VAA's marketing capabilities grow with you.
- Find your people. Join a collaborative team where ideas are shared, expertise is valued and we succeed together.
What You Bring
- Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media or a related field, or equivalent professional experience
- 8+ years of experience in digital marketing, brand, creative services, digital experience or a related role
- Strong visual design skills with a portfolio demonstrating high-quality creative work across digital and print applications
- Proficiency with Adobe Creative Suite and/or comparable professional creative tools
- Experience managing and optimizing websites through WordPress or a comparable CMS
- Working knowledge of SEO, website UX, digital marketing and conversion optimization best practices
- Experience with website analytics and search performance tools, such as Google Analytics and Google Search Console
- Experience developing and editing photography and video for marketing applications
- Strong organizational and project management skills with the ability to manage multiple priorities
- Ability to translate complex or technical subject matter into clear, engaging visual and digital experiences
- Strong communication and collaboration skills
- Curiosity and a willingness to explore emerging technologies, including AI-powered marketing and search tools
- Experience in B2B marketing, professional services, architecture, engineering, construction, manufacturing or another technical industry is a plus.
- Candidates should be prepared to share examples of relevant creative and digital work.
Starting Annual Salary Range: $100,000 - $130,000. A variety of factors are considered when determining an offer including, but not limited to, market data, geographic location, experience, and specialized skills.
Benefits That Grow With You : Health, dental and vision insurance; life insurance; profit sharing/401(k); discretionary bonus program; paid leave; professional development opportunities; and more.
Get to Know VAA
VAA is an Engineering, Planning and Design firm specializing in commercial projects, bulk commodity-handling facilities, and structures for value-added processing, manufacturing and distribution.
At VAA, you'll be part of a collaborative team where different perspectives and areas of expertise come together to solve challenges, create opportunities and move ideas forward.
Let’s Get Growing
Your career. Your talents. Your network.
At VAA, you’ll be part of a collaborative team where people share ideas, solve complex challenges and grow together. Our employees may work across disciplines and markets while building relationships with coworkers and clients that extend beyond individual projects.
If you need an accommodation as part of the employment process, please contact Human Resources at hr@vaaeng.com or by calling763.559.9100 and asking for an HR representative.
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