Brand & Digital Experience Lead

Socket.dev; Minneapolis (MN); Remote; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Discretionary bonus

Job summary

VAA is seeking a Digital Experience & Brand Manager to shape how our brand comes to life across creative, digital and web experiences. This is a hands-on role that blends big-picture thinking with execution to strengthen the VAA brand, lead our website and digital presence, and grow our search visibility.

You will turn strategy into creative, develop assets, and use analytics to continually improve experiences and marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media or related field.
• 8+ years of experience in digital marketing, brand, creative services or digital experience.
• Strong visual design with a portfolio across digital and print.
• Proficiency with Adobe Creative Suite and WordPress CMS.
• Experience with website analytics and SEO best practices.

Responsibilities

• Lead hands-on creative development across digital and print materials.
• Shape and manage VAA's digital experiences and website.
• Develop and execute SEO strategies to improve organic search.
• Create assets for campaigns, recruiting and business development.
• Use analytics to continuously improve marketing effectiveness.
• Integrate marketing tools with websites and CRM systems.
• Collaborate with stakeholders to enhance SharePoint usability.

Skills

Brand strategy

Project management

Communication

Collaboration

Education

Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media or related field

Tools

Adobe Creative Suite

WordPress CMS

Google Analytics

Google Search Console

Job description

VAA is seeking a Digital Experience & Brand Manager to shape how our brand comes to life across creative, digital and web experiences. This is a hands-on role that blends big-picture thinking with execution to strengthen the VAA brand, lead our website and digital presence, and grow our search visibility.

You will turn strategy into creative, develop assets, and use analytics to continually improve experiences and marketing effectiveness.