Brand & Digital Communications Strategist

Bonnie Plants, LLC

Opelika (AL)

On-site

USD 60,000 - 90,000

Full time

14 days+

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Job summary

Bonnie Plants, LLC seeks a Digital Communications Specialist to elevate our brand across digital touchpoints. You will own content capture, social planning, influencer programs, and agency coordination to drive engagement and visibility.

You will manage Meltwater analytics, monitor trends, and work with cross-functional teams to align on strategy and storytelling. This role emphasizes proactive, data-driven communication in a fast-paced environment.

Qualifications

2–3 years in digital communications, social media execution, or influencer marketing.
Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, or a related discipline.
Experience coordinating with external agencies and managing vendor timelines.

Responsibilities

Social Media Execution & Analytics: manage day-to-day planning, publishing, and reporting across brand channels.
Digital Platform Management: administer Meltwater and media tools for campaigns, PR, and monitoring.
Content Capture & Creation: produce high-quality digital content to support storytelling and campaigns.
Influencer & Ambassador Program Management: oversee programs, briefs, tracking, and ROI.
Agency Management: coordinate with external agencies on execution and deliverables.
Internal Communications: support internal comms to align and engage employees.
Partnership & Community Management: support local brand partnerships and philanthropy.
PR & Social Listening Support: monitor sentiment and trends to inform engagement.