Brand Marketing Lead: Programs, Advocacy & Growth

Meltwater; Chicago (IL); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Flexible paid time off

Medical, dental, and vision insurance

401(k) matching

Life insurance

Commuter benefits

Parental leave

Job summary

Meltwater is seeking a Senior Manager, Brand Marketing in a hybrid Chicago, IL environment to elevate our brand presence through strategic programs, including executive thought leadership, customer advocacy, and cross-functional collaboration.

You will lead brand programs, manage campaigns, and drive brand measurement initiatives, partnering with content, campaigns, communications, and sales stakeholders to deliver high-impact results.

Qualifications

• 5-8+ years of experience in brand marketing, integrated marketing, customer advocacy, communications, or related fields.
• Strong project management skills with experience leading complex, cross-functional initiatives.
• Experience managing external stakeholders, speakers, partners, or executive-level relationships.
• Familiarity with customer review platforms such as G2, Trustpilot, or similar advocacy programs.
• Experience developing and scaling content or channel strategies, particularly for video or social platforms.
• Strong analytical mindset with experience measuring program effectiveness and communicating results.
• Exceptional communication, organization, and stakeholder management skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Responsibilities

• Lead speaker recruitment efforts for Meltwater Summit, identifying and securing high-impact speakers across the marketing, communications, and media landscape.
• Partner with speakers and internal stakeholders to support content development and ensure presentations align with event objectives and audience interests.
• Manage speaker communications, timelines, and logistics throughout the planning process.
• Lead Meltwater's sponsorship strategy and execution for external industry conferences and events, managing vendor negotiations, sponsorship agreements, deliverables, and cross-functional coordination
• Own Meltwater's presence and performance across review platforms, including G2, Gartner, etc.
• Develop and execute review generation programs that increase review volume, quality, and engagement.
• Lead Meltwater's customer advocacy program by partnering with Customer Success, Sales, and Marketing to identify, cultivate, and activate customers for case studies.
• Serve as the project management lead for major brand campaigns, ensuring alignment across stakeholders, timelines, deliverables, and budgets.

Skills

Brand marketing

Project management

Stakeholder management

Review platforms

Content strategy (video/social)

Data-driven analysis

Communication

Cross-functional collaboration

Job description

Meltwater is seeking a Senior Manager, Brand Marketing in a hybrid Chicago, IL environment to elevate our brand presence through strategic programs, including executive thought leadership, customer advocacy, and cross-functional collaboration.

You will lead brand programs, manage campaigns, and drive brand measurement initiatives, partnering with content, campaigns, communications, and sales stakeholders to deliver high-impact results.