Brand Designer, Foundations - Instagram Brand Studio

Meta; Menlo Park, San Francisco, New York (CA, CA, NY); On-site; USD 140,000 - 180,000; Full time

Job summary

Meta's Instagram Brand Studio seeks a Brand Designer for Brand Foundations to own the strategic design and scaling of Instagram's visual identity system. You will shape typography, color, layout systems, and multi-channel applications, ensuring coherence and craft across surfaces Instagram touches.

You'll translate brand strategy into tangible, scalable design systems and lead cross-functional teams. 8+ years in brand design, strong proficiency in Figma and Adobe Creative Suite, and a focus on

Qualifications

• Expertise in visual identity systems and brand design at scale.
• Ability to translate brand strategy into scalable design systems.
• Proven ability to lead cross-functional design initiatives and influence direction.
• Experience presenting strategy to leadership and aligning stakeholders.
• Proficiency in Figma and Adobe Creative Suite; motion design capability a plus.
• 8+ years of brand or identity design experience focused on multi-channel execution.
• Experience with responsible AI practices and AI-enabled workflows.

Responsibilities

• Own the strategic design and scaling of Instagram's visual identity system.
• Define typography, color, layout systems, and multi-channel applications.
• Lead cross-functional teams and translate brand strategy into systems.
• Collaborate with product teams and engineers to implement brand systems.

Skills

Brand systems

Identity design

Typography

Layout design

Cross-functional leadership

AI awareness

Global audience experience

Tools

Figma

Illustrator

Photoshop

InDesign

After Effects

Cinema 4D

Job description

Instagram Brand Studio shapes how Instagram expresses itself to the world — through brand systems, visual identity, campaign design, and creative tools that reach billions of people.

As Brand Designer for Brand Foundations, you’lll own the strategic design and scaling of Instagram's visual identity system. You will define and evolve how our brand expresses itself — from typography and color to layout systems and multi-channel applications — ensuring coherence and craft across every surface Instagram touches. You'll lead the work of translating brand strategy into tangible, scalable design systems that product teams, marketing partners, and external collaborators can activate.

You're a designer who thinks in systems but delivers in craft. You'll cover the full spectrum — from rapid concept sketches to polished final deliverables — and you'll bring creative ambition paired with pragmatic execution. This role requires demonstrated experience in brand/identity design at scale, combining creative direction with systematic design approaches.

• Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational levelA portfolio demonstrating expertise in visual identity systems, typographic design, layout, and multi-format brand applications
• Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints
• Experience presenting design strategy to cross-functional leadership and articulating design rationale to align diverse stakeholders
• Experience collaborating with engineering teams to implement brand systems in product
• Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• 8+ years of experience in brand design, identity design, or communication design, with a focus on design systems and multi-channel execution
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy review)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Knowledge of UX/UI design principles and how brand systems integrate with product design patterns
• Motion design experience (After Effects, Cinema 4D) for extending brand systems into motion
• Experience with creative coding, prototyping, or AI-assisted design workflows
• Experience designing for global audiences across multiple languages and cultural contexts