Brand Systems Designer: Scale a Global Identity

Meta; Menlo Park, San Francisco, New York (CA, CA, NY); On-site; USD 140,000 - 180,000; Full time

Job summary

Meta's Instagram Brand Studio seeks a Brand Designer for Brand Foundations to own the strategic design and scaling of Instagram's visual identity system. You will shape typography, color, layout systems, and multi-channel applications, ensuring coherence and craft across surfaces Instagram touches.

You'll translate brand strategy into tangible, scalable design systems and lead cross-functional teams. 8+ years in brand design, strong proficiency in Figma and Adobe Creative Suite, and a focus on

Qualifications

• Expertise in visual identity systems and brand design at scale.
• Ability to translate brand strategy into scalable design systems.
• Proven ability to lead cross-functional design initiatives and influence direction.
• Experience presenting strategy to leadership and aligning stakeholders.
• Proficiency in Figma and Adobe Creative Suite; motion design capability a plus.
• 8+ years of brand or identity design experience focused on multi-channel execution.
• Experience with responsible AI practices and AI-enabled workflows.

Responsibilities

• Own the strategic design and scaling of Instagram's visual identity system.
• Define typography, color, layout systems, and multi-channel applications.
• Lead cross-functional teams and translate brand strategy into systems.
• Collaborate with product teams and engineers to implement brand systems.

Skills

Brand systems

Identity design

Typography

Layout design

Cross-functional leadership

AI awareness

Global audience experience

Tools

Figma

Illustrator

Photoshop

InDesign

After Effects

Cinema 4D

Job description

Meta's Instagram Brand Studio seeks a Brand Designer for Brand Foundations to own the strategic design and scaling of Instagram's visual identity system. You will shape typography, color, layout systems, and multi-channel applications, ensuring coherence and craft across surfaces Instagram touches.

You'll translate brand strategy into tangible, scalable design systems and lead cross-functional teams. 8+ years in brand design, strong proficiency in Figma and Adobe Creative Suite, and a focus on