Senior Brand Designer, Meta Ads

Meta; Menlo Park (CA); On-site; USD 170,000 - 260,000; Full time

Job summary

Meta in Menlo Park is seeking a senior Brand Designer to own brand expression across the Ads product design system, including Ads Manager and Meta Business Suite. You will translate brand into system-level rules and assets that hold up across complex surfaces and AI-generated experiences.

You will be the bridge to central brand teams, ensuring their direction is applied when brand and product needs compete, and you will drive alignment with senior stakeholders across teams on visual direction.

Qualifications

• 6+ years in brand, visual, or product design.
• Portfolio shows brand systems in digital products.
• Experience turning brand guidelines into design system rules.
• Ability to align senior stakeholders on visual direction.

Skills

Brand design

Visual design

Product design

Cross-functional collaboration

Communication

Project management

Tools

Figma

After Effects

Lottie

Job description

We're looking for a senior Brand Designer to own brand expression in the Meta Ads product design system, the design system behind Meta's ads and business tools, including Ads Manager and Meta Business Suite. This role will build brand into product UI and the design system by translating it into rules and assets that hold up across complex product surfaces and in AI-generated experiences. You'll be the team's point of contact with Meta's central brand teams, bringing their direction into our system and deciding how it applies when brands and product needs compete.

• 6+ years of experience in brand, visual, or product design
• A portfolio showing brand systems applied in digital products: color, iconography, typography, or theming
• Experience turning brand guidelines into design system rules or components that other designers use
• Experience leading work across teams you don't manage, including aligning senior stakeholders on visual direction
• Clear written and verbal communication, including framing a visual problem in terms of user and business impact
• Proficiency in Figma
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Project management across several concurrent workstreams
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Iconography craft and experience running an icon system
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Comfort taking on product design work when a problem calls for it
• Working knowledge of design tokens, theming, and how design systems are implemented in code
• Hands-on use of AI tools in design work: generation, evaluation, prototyping, or coding assistants
• Motion design experience (After Effects, Lottie)
• Experience with enterprise, B2B, or other complex product surfaces