Brand Design Lead

Hidden Jobs; United States; Hybrid; USD 140,000 - 185,000; Full time

Benefits offered by this job

Remote options

Hybrid options

Diversity & inclusion

Job summary

Hidden Jobs seeks a Brand Design Lead to evolve a creative software brand across campaigns, web experiences, and live events. You’ll report to the Director of Brand & Content and blend big-picture strategy with hands-on craft to enable teams to ship on-brand work independently.

You will drive end-to-end concepting, extend the brand across web, social, and events, and build scalable brand systems with guidelines for product, marketing, and sales.

Qualifications

• 6+ years of brand design experience in-house or at an agency.
• Portfolio demonstrating strategic thinking and execution across web, social, and paid channels.
• Strong command of typography, color, and composition.
• Track record of building a scalable brand system.
• Experience directing outside creatives and partners.
• Mentor designers and champion craft standards.

Responsibilities

• Drive end-to-end concept and design for launches and campaigns.
• Evolve the brand across web, social, paid channels, and events.
• Build a scalable brand system with useful toolkits and guidelines.
• Apply AI tools to multiply output while preserving craft.
• Direct internal designers and external partners.
• Mentor designers and uphold craft standards.

Skills

Brand design

Portfolio

Typography & color

Brand systems scaling

AI production tools

Mentoring / leadership

Tools

AI production tools

Job description

Role overview

The Brand Design Lead will own the evolution of a creative software brand across campaigns, web experiences, and live events. Reporting to the Director of Brand & Content, this role blends big-picture concepting with hands-on craft, scaling systems that let partners ship on-brand work independently. The position calls for a designer willing to push identity in daring, distinctive directions.

Responsibilities

• Drive end-to-end concept and design for launches and campaigns, from brief through delivery
• Evolve and extend the brand so it lands credibly across web, social, paid channels, and event moments
• Build a scalable brand system with toolkits and guidelines that product, marketing, and sales teams can use without hand-holding
• Apply AI tools and workflows to multiply creative output while protecting craft quality
• Direct internal designers and external creative partners, including illustrators and design engineers
• Mentor designers and champion craft standards across the company

Requirements

• 6+ years of brand design experience in-house or at an agency
• Portfolio demonstrating both strategic thinking and executional craft across web, social, and paid channels
• Strong command of typography, color, and composition
• Track record of building a brand system that scaled beyond personal output
• Experience directing outside creative partners
• Working fluency with AI production tools, paired with a clear point of view on where they should not be used

Nice to have

• Brand work inside a SaaS or creative software company
• Motion, front-end development, or illustration skills
• Experience creating generative brand tooling
• Comfort appearing on camera and sharing work publicly

Benefits and work setup

• Base compensation described in the original posting as $140,000-$185,000, with final offers factoring in experience, expertise, location, and level
• Remote and hybrid options available, with periodic in-person collaboration opportunities for remote staff and flexibility on hybrid attendance
• Equal opportunity employer committed to building a diverse team across backgrounds, experiences, and perspectives