Brand Designer

Craft Agency Ltd; New York (NY); On-site; USD 160,000 - 190,000; Full time

Benefits offered by this job

Equity ownership package

401(k)

Medical, dental, vision

Flexible PTO

Dedicated L&D budget

Relocation support to New York

On-site working

Job summary

Craft Agency Ltd. seeks a senior brand designer to define the visual identity across web, print, events and campaigns. You will own the website as a living expression of the brand and guide creative for CFO dinners, booths, and activations.

You bring 4+ years in-house B2B SaaS or strong agency experience, with fluency in Figma and Adobe CS; Webflow is a plus. Based in New York, this on-site role shapes brand direction as the company scales.

Qualifications

• 4+ years of branding experience in-house for B2B SaaS or at an agency
• Built and evolved brand systems across identity, web, print and events
• Fluent in Figma and Adobe CS; Webflow is a plus

Responsibilities

• Define the visual identity across web, print, events and campaigns; own the full website as a living expression of the brand
• Direct creative for CFO dinners, conference booths and sponsored activations
• Build scalable systems—deck masters, social frameworks, print standards—to support growth into a new UK market
• Challenge briefs and translate positioning into work that lands; shape early direction rather than just executing

Skills

Figma

Adobe CS

Webflow

Brand systems

B2B SaaS branding

Job description

This is the brand team building the AI-native ERP set on replacing finance software – and they need people to define how it looks.

The audience is CFOs and accountants – people who notice when something feels cheap and respond when something feels considered – and almost nobody designs boldly for them. The creative direction is deliberately modern while still holding the trust finance teams require. You’d be designing for a conservative audience with license to subvert it.

The Role

You’ll define the visual identity across web, print, events and campaigns, owning the full website as a living expression of the brand, from landing pages to feature design, balancing craft and conversion.

You’ll direct creative for CFO dinners, conference booths and sponsored activations, and build the scalable systems – deck masters, social frameworks, print standards – that let quality compound as the company scales into a new UK market. You’ll challenge briefs and translate positioning into work that lands. This is not an executional seat; you’re expected to bring ideas and shape early direction.

The Package

• $160,000 – $190,000
• On-site working
• Equity ownership package
• Flexible PTO
• 401(k), medical, dental, vision, commuter benefits
• Dedicated L&D budget
• Relocation support to New York if needed

The Person

You likely have 4+ years across in-house B2B SaaS, a strong agency, or both. You’ve built and evolved brand systems, not just worked within them, across identity, web, print and events.

Fluency in Figma and Adobe CS is a must; Webflow is a plus. You want to be in New York, in person, and you’re ready to shape a function – what we’re really after is a fresh perspective!