Brand Design Director

Cricket Wireless LLC.; Dallas (TX); On-site; USD 158,000 - 237,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement

Paid Time Off and Holidays

Parental Leave

Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life Insurance

Job summary

AT&T seeks a Senior Brand Design Director to lead strategy, development, and execution of brand assets and identity systems across digital and physical touchpoints. You will translate business goals into compelling brand expressions and drive consistency across channels.

This in‑house role requires 12+ years in brand design, with strong leadership and stakeholder influence. A Fortune 500 background is a plus; advanced tools mastery is expected; location is Dallas, TX.

Qualifications

• 12+ years of experience in brand design, identity systems, and creative leadership.
• Experience in Fortune 500 environment is a plus.
• Bachelor’s or Master’s degree in Branding, Graphic Design, or related field.

Responsibilities

• Lead the strategy, development, and execution of brand assets, identity systems, and digital experiences that advance the global brand.
• Shape and activate the broader brand design vision through world‑class creative work.
• Translate business objectives and customer needs into high‑impact creative solutions.
• Drive the brand identity system across channels to ensure consistency and quality.

Skills

Brand strategy

Creative leadership

Cross-functional collaboration

Stakeholder management

Mentorship

AI tool awareness

Education

Bachelor’s or Master’s in Branding/Graphic Design

Tools

Adobe Creative Suite

Figma

After Effects

Adobe XD

Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we are building on an iconic design legacy first envisioned by trailblazer Saul Bass. This is a rare opportunity to join a world‑class studio and help shape the next era of one of the most recognized brands in the world. Reporting to the AVP, Head of Brand Design, this highly visible senior design leader will shape and deliver best‑in‑class brand assets, identity systems, and digital experiences at scale. The ideal candidate brings 12+ years of experience in‑house, at an agency, or both, with a demonstrated ability to translate business priorities into compelling brand expression that drives market impact across customer touchpoints. This leader combines strategic acumen, exceptional craft, and deep customer focus with the credibility and presence to align and influence at the highest levels. They will lead the ongoing evolution and optimization of AT&T’s global brand identity systems across all channels and mediums, including digital, retail, experiential, advertising, and out‑of‑home. Success in this role requires both creative excellence and operational discipline: the ability to bring clarity to ambiguity, align stakeholders around clear objectives, and deliver exceptional work with speed, rigor, and accountability. Equally important, this leader must be willing to work hands‑on when needed, moving seamlessly between setting creative direction and executing the work itself. This individual will serve as a trusted creative partner across the studio and the broader enterprise, building strong cross‑functional relationships, elevating the quality of design, and championing design as a strategic business driver. They will also contribute to a strong culture of design excellence through mentorship, teaching, curiosity, and humility.

Core Responsibilities

• Lead the strategy, development, and execution of brand assets, identity systems, and digital experiences that advance the global brand.
• Help shape and activate the broader brand design vision through world‑class creative work that strengthens and evolves the brand.
• Translate business objectives, customer needs, and market insights into distinctive, high‑impact creative solutions.
• Drive the optimization and stewardship of the brand identity system across channels, platforms, and touchpoints to ensure consistency, quality, and scalability.
• Set and uphold a high standard for design excellence through strong concepts, clear creative direction, and exceptional execution.
• Lead projects from brief through delivery, managing scope, timelines, budgets, production, and business outcomes with a high degree of independence.
• Develop creative briefs and brand guidelines that provide clarity, inspire adoption, and enable consistent execution.
• Build trusted relationships across cross‑functional teams and serve as a strategic creative partner to stakeholders at all levels, including senior executives.
• Present ideas and design solutions with clarity and confidence, while contributing meaningfully to critiques, workshops, and team development through active mentorship.
• Leverage emerging tools and technologies, including AI‑enabled workflows, to improve speed, scale, and efficiency while maintaining creative integrity and design quality.

Qualifications

• Portfolio required (link or attachment accepted). The portfolio should demonstrate a high caliber of brand identity and design work, ideally for large‑scale, consumer‑facing brands.
• 12+ years of experience in brand design, identity systems, and creative leadership, either in‑house, at an agency, or both.
• Experience within a Fortune 500 environment is a plus.
• Bachelor’s or Master’s degree in Branding, Graphic Design, Communication Design, or a related field.
• Deep expertise in building large consumer brands, including brand development, systems and guidelines, and tools that drive adoption and consistency.
• Technical mastery of industry‑standard design tools, including Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Familiarity with Figma, After Effects, and Adobe XD is a plus.
• Candidate must have experience with advanced ai tools and platforms.
• Proven ability to lead through influence and communicate the value of design to non‑design stakeholders.
• Education/Experience: Bachelor’s degree (BS/BA) or advanced degree desired.
• 12+ years of related experience.

Our Brand Design Director earns between $158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Perks & Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company‑designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
• Long Term Grants and Deferred Compensation
• Paid Time Off and Holidays (based on date of hire, at least 28 days of vacation each year and 9 company‑designated holidays)

Weekly Hours: 40
Time Type: Regular
Location: Dallas, Texas
Salary Range: $158,200.00 - $237,400.00 AT&T

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit‑based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

We are pioneers of making connections and have been ever since Alexander Graham Bell invented the telephone and founded our company. That was nearly 150 years ago, and we haven’t stopped innovating since. At our core, we help bring families, communities, and businesses together with the products and services they need to thrive every day. From the widespread and growing availability of 5G and Fiber to working on things we once only dreamed of—at AT&T, we create connections that change the world.