Brand & Customer Growth Manager - B2B SaaS

Black Kite; Boston (MA); On-site; USD 120,000 - 138,000; Full time

Benefits offered by this job

Performance-based bonuses

Equity

Flexible healthcare options

Paid time off

Retirement savings

Job summary

Black Kite is seeking a highly organized Marketing Manager to own Brand Marketing and Customer Marketing. You will elevate the Black Kite brand and nurture the customer community across Slack, events, and campaigns.

In this fast-paced role, you’ll lead cross-functional collaboration with Sales, Customer Success, Product, and Executive teams, plan flagship events such as Gartner RSA Black Hat, and develop programs that drive engagement, advocacy, and revenue.

Qualifications

• 3–5 years of experience in B2B SaaS marketing, customer marketing, field marketing, events, or brand marketing.
• Exceptional project management and organizational skills.
• Strong written and verbal communication skills.
• Experience managing events and coordinating multiple stakeholders.
• Detail-oriented with a focus on brand consistency.
• Able to collaborate with Sales, Customer Success, Product and Exec teams.
• Experience with customer communities (Slack, Gainsight, Influitive) is a plus.
• Self-starter who thrives in a fast-paced, high-growth environment.
• Bachelor’s degree and/or relevant experience.

Responsibilities

• Launch and manage the Black Kite customer community on Slack.
• Develop ongoing customer communications, including newsletters, announcements, and product updates.
• Create and execute Customer Upsell campaigns.
• Coordinate customer webinars, meetups, and user events.
• Manage the Customer Advisory Board, including planning and follow-up.
• Partner with Customer Success and Product Marketing to improve onboarding.
• Develop customer advocacy programs, including testimonials, case studies, reference customers, and review campaigns.
• Identify opportunities to increase customer engagement and strengthen relationships.

Skills

Brand marketing

Customer marketing

Event management

Project management

Excellent communication

Education

Bachelor’s degree or equivalent

Tools

Slack

Gainsight

Influitive

Job description

Black Kite is seeking a highly organized Marketing Manager to own Brand Marketing and Customer Marketing. You will elevate the Black Kite brand and nurture the customer community across Slack, events, and campaigns.

In this fast-paced role, you’ll lead cross-functional collaboration with Sales, Customer Success, Product, and Executive teams, plan flagship events such as Gartner RSA Black Hat, and develop programs that drive engagement, advocacy, and revenue.