Senior Manager, Customer Advocacy & Adoption

BlackLine; New York (NY); Hybrid; USD 164,000 - 205,000; Full time

Job summary

BlackLine seeks a Senior Customer Marketing Manager to own advocacy and adoption initiatives, driving programmatic strategy and scaling channels to boost product adoption and customer-led growth.

You'll collaborate with Marketing leadership across GTM, Analyst Relations, and Sales, managing 3rd-party review programs, case studies, and related assets to strengthen retention and revenue growth.

Qualifications

• 6+ years in customer marketing or advocacy within enterprise SaaS.
• Proven track record designing and operationalizing advocacy programs.
• Ability to drive multi-channel campaigns and reviews with measurable impact.
• Experience aligning advocacy with GTM, analyst relations, and sales.
• Hands-on with CRM/marketing platforms and data-driven decision-making.
• Strong stakeholder management and executive relationship-building.

Responsibilities

• Own programmatic advocacy strategy and execution for customer champions.
• Design adoption marketing to deepen product utilization and advocacy.
• Partner with GTM, Analyst Relations, Product Marketing, and Sales teams.
• Shape 3rd-party review strategy and manage vendor relationships.
• Develop review prioritization and a quality/coverage matrix.
• Integrate advocacy assets across Demand Gen, ABM, and Renewals.
• Lead case studies, videos, and testimonials pipeline end-to-end.
• Administer advocacy tech platforms and optimize operations.
• Map customer lifecycle and nurture programs to drive retention and growth.

Skills

Customer marketing

Advocacy programs

Cross-functional collaboration

Strategic execution

Technology proficiency

Data-driven mindset

Lifecycle marketing

Enterprise relationships

Tools

Salesforce

ReferenceEdge

Highspot

Champion

Wrike

Canva

Job description

BlackLine seeks a Senior Customer Marketing Manager to own advocacy and adoption initiatives, driving programmatic strategy and scaling channels to boost product adoption and customer-led growth.

You'll collaborate with Marketing leadership across GTM, Analyst Relations, and Sales, managing 3rd-party review programs, case studies, and related assets to strengthen retention and revenue growth.