Brand & Creative Strategy Leader — AI-Powered Growth

vnbcareers; Morristown (NJ); On-site; USD 150,000 - 230,000; Full time

Job summary

vnbcareers is seeking a seasoned Brand Director to define and lead the brand strategy rooted in relationship banking, translating vision into actionable strategy, messaging, and identity.

You will drive growth, build awareness in new markets, oversee the Creative Studio, champion AI-driven innovation, and partner with senior leaders to embed the brand in every customer touchpoint. Lead the team, establish governance, and foster a culture of curiosity and high performance.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 10+ years of brand strategy and creative leadership experience.
• Experience driving brand growth in financial services or trust-driven sectors is preferred.

Responsibilities

• Define and lead brand strategy rooted in relationship banking.
• Translate vision into actionable brand strategy, messaging, and identity.
• Drive growth: build awareness, expand into new audiences and markets.
• Lead Creative Studio to deliver best-in-class, insight-driven work.
• Champion AI and emerging technologies to accelerate content and personalization.
• Create scalable brand management frameworks with governance.
• Inspire and develop a high-performing brand and creative team.
• Partner with senior leaders to embed the brand across customer experiences.

Skills

Brand strategy

Executive leadership

Creative direction

AI & emerging tech

Stakeholder management

Brand storytelling

Analytics & KPI

Education

Bachelor's Degree in Marketing

Job description

vnbcareers is seeking a seasoned Brand Director to define and lead the brand strategy rooted in relationship banking, translating vision into actionable strategy, messaging, and identity.

You will drive growth, build awareness in new markets, oversee the Creative Studio, champion AI-driven innovation, and partner with senior leaders to embed the brand in every customer touchpoint. Lead the team, establish governance, and foster a culture of curiosity and high performance.