Brand & Creative Strategy Leader | AI-Driven Growth

Relate Search; New Jersey; On-site; USD 180,000 - 240,000; Full time

Job summary

Relate Search partners with a leading, relationship-driven financial institution with $60B+ in assets and a national presence. They are seeking a visionary Head of Brand & Creative Strategy to elevate and redefine their brand.

The executive will lead brand strategy, creative services, and social media strategy, driving a compelling brand vision that strengthens market presence, deepens customer engagement, and creates a consistent brand experience across every touchpoint.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 10+ years of experience in brand strategy, integrated marketing, or creative leadership.
• Proven success building or transforming brands with measurable business results.
• Strong executive presence with exceptional communication and storytelling skills.
• Experience leveraging analytics, consumer insights, and AI-driven marketing solutions.
• Background in financial services, fintech, banking, insurance, or another highly regulated, trust-based industry is preferred.
• Agency and in-house leadership experience is a plus.

Responsibilities

• Develop and execute the enterprise brand strategy and positioning.
• Lead the internal creative team to deliver innovative, high-impact marketing campaigns.
• Drive brand awareness, customer engagement, and market growth.
• Champion the use of AI and emerging technologies to enhance creative and marketing effectiveness.
• Establish brand governance, measurement frameworks, and performance KPIs.
• Partner with executive leadership to embed the brand throughout the customer experience.
• Build, mentor, and lead a high-performing brand and creative organization.

Skills

Brand strategy

Creative leadership

Executive presence

Storytelling

Analytics

AI marketing

Financial services

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Relate Search partners with a leading, relationship-driven financial institution with $60B+ in assets and a national presence. They are seeking a visionary Head of Brand & Creative Strategy to elevate and redefine their brand.

The executive will lead brand strategy, creative services, and social media strategy, driving a compelling brand vision that strengthens market presence, deepens customer engagement, and creates a consistent brand experience across every touchpoint.