Brand Visionary & AI-Powered Creative Strategy Lead

Valley Bank; Morristown (NJ); On-site; USD 150,000 - 230,000; Full time

Job summary

Valley Bank seeks a visionary Head of Brand & Creative Strategy to define and activate a differentiated brand across externally and internally. You will shape brand identity, oversee the Creative Studio, and guide social media strategy to inspire teams and drive growth.

You will champion AI and emerging tech to accelerate content, develop scalable governance for brand programs, partner with executives, and build a high-performing team that turns ambition into measurable impact.

Qualifications

• Deep experience in shaping and guiding brand strategy across channels.
• Proven ability to lead cross-functional teams and agencies.
• Strong leadership and collaborative skills in a fast-paced environment.

Responsibilities

• Define and lead brand strategy rooted in 'relationship banking'.
• Drive brand growth and market impact through campaigns and markets.
• Lead the Creative Studio to deliver best-in-class, insight-driven work.
• Harness AI and emerging technologies to enhance strategy, content, and personalization.
• Build scalable governance for brand management, campaigns, and operations.
• Inspire and develop a high-performing brand and creative organization.
• Align senior stakeholders across marketing, product, and business lines to embed the brand.

Skills

Brand strategy

Leadership

Cross-functional

Digital marketing

AI in marketing

Job description

Valley Bank seeks a visionary Head of Brand & Creative Strategy to define and activate a differentiated brand across externally and internally. You will shape brand identity, oversee the Creative Studio, and guide social media strategy to inspire teams and drive growth.

You will champion AI and emerging tech to accelerate content, develop scalable governance for brand programs, partner with executives, and build a high-performing team that turns ambition into measurable impact.