Global Brand Strategist: AI-Driven Brand Evolution

Remitly; Seattle (WA); On-site; USD 180,000 - 240,000; Full time

Job summary

Remitly is seeking a Principal Brand Strategist to drive brand evolution at the center of strategy, storytelling, and execution. You will write briefs, develop messaging and naming frameworks, and evaluate work with agencies to ensure consistent brand lands across touchpoints.

This hands-on leader partners with creative, growth, product, and regional teams, trains AI systems on brand voice, and shapes practical tools that empower the entire marketing team to act with clarity and impact.

Qualifications

Responsibilities

• You will write briefs that drive our most important campaigns, develop messaging and naming frameworks that feed creative work across channels, and play a central role in evaluating work against strategy.
• You will train AI systems on Remitly brand voice and guardrails, ensuring consistency and cultural nuance across touchpoints.
• You will partner with growth, product, regional teams to ensure messaging is consistent and actionable for different audiences and markets.
• You will maintain and evolve Remitly's brand voice and tone guidelines, making them practical for the full creative team.
• Collaborate with creative leads, growth teams, and regional partners
• Lead naming projects for new products and features
• Develop tier 1 strategic briefs for key moments
• Maintain messaging frameworks for brand, campaigns, and performance
• Ensure consistent brand voice across touchpoints and markets
• Plan implementation and sequencing for brand rollout

Job description

Remitly is seeking a Principal Brand Strategist to drive brand evolution at the center of strategy, storytelling, and execution. You will write briefs, develop messaging and naming frameworks, and evaluate work with agencies to ensure consistent brand lands across touchpoints.

This hands-on leader partners with creative, growth, product, and regional teams, trains AI systems on brand voice, and shapes practical tools that empower the entire marketing team to act with clarity and impact.