Brand Creative Lead (Hands-On) – NYC Hybrid

Public Veil; New York (NY); Hybrid; USD 130,000 - 180,000; Full time

Job summary

Public Veil is seeking a highly hands-on Creative Lead to own our brand aesthetic and creative direction. You will shape the brand voice, develop the creative strategy, and ensure consistency across every touchpoint—from campaigns to packaging—while actively producing content on a small, fast-moving team.

You will own content across TikTok, Instagram, ads, email/SMS, and site pages, collaborating with influencers and partners to drive sales.

Qualifications

• Portfolio of work you personally created or art directed.
• Strong understanding of fashion and content culture.
• Hands-on mentality: you make the work, you don’t just manage it.

Responsibilities

• Own the brand aesthetic, voice and creative direction.
• Lead content across TikTok, Instagram, ads, emails, packaging and product pages.
• Create, shoot, edit, direct and appear in campaign content.

Skills

Brand aesthetics

Creative direction

Content creation

Hands-on mindset

Paid media familiarity

Job description

Public Veil is seeking a highly hands-on Creative Lead to own our brand aesthetic and creative direction. You will shape the brand voice, develop the creative strategy, and ensure consistency across every touchpoint—from campaigns to packaging—while actively producing content on a small, fast-moving team.

You will own content across TikTok, Instagram, ads, email/SMS, and site pages, collaborating with influencers and partners to drive sales.