Founding Content & Creative Lead

Success Matcher Recruitment; New York (NY); On-site; USD 100,000 - 135,000; Full time

Job summary

Success Matcher Recruitment seeks a Founding Content & Creative Lead to own the creative direction for a rapidly growing consumer brand. You will concept, shoot, edit, and design content end-to-end, driving cultural momentum with a sharp eye for taste and bold, humorous, tender storytelling.

You’ll work directly with the CEO in NYC, building repeatable formats and maintaining a high bar for originality across all channels.

Qualifications

• 2–5 years of creating high-performing content for a modern consumer brand, agency, or as a standalone creator.
• You are a true multi-hyphenate—you can shoot, edit, and design the graphic yourself.
• Deep understanding of TikTok and Reels algorithms, trends, and visual subcultures.
• Strong point of view with balance of humor, unhinged, tender, and romantic.

Responsibilities

• End-to-End Creation: Concept, shoot, edit, and design short-form social content for TikTok, Reels, and other channels.
• Creative Direction: Art direct campaigns and oversee creators or stunts to ensure distinctive visuals.
• Format Invention: Create repeatable formats and content series for recognizability.
• Guard the Vibe: Maintain quality and kill generic or over-polished outputs.
• Strategic Collaboration: Work with the CEO on taste, voice, and brand identity.

Skills

Content production

Multi-hyphenate

TikTok/Reels

Taste/Design eye

On-site NYC

Job description

About the job Founding Content & Creative Lead

Our client is a rapidly growing, culturally buzzed-about consumer brand that people are quite literally framing on their walls. They are looking for a Founding Creative Lead with 2 to 5 years of experience to be the creative brain behind everything they make—and talented enough with their own hands to execute it.

You are a socially native creator who can concept, shoot, edit, and design content that stops the scroll. Working directly with the CEO, you will define what thoughtfulness looks like for a generation, turning a wide emotional range—funny, weird, romantic, tender, and a little unhinged—into cultural momentum.

What You’ll Do

• End-to-End Creation: Concept, shoot, edit, and design short-form social content end-to-end for TikTok, Reels, and other channels. You move fast and love making a lot of things.
• Creative Direction: Art direct and creatively direct any creators, popups, stunts, or campaigns brought to life by the Growth Lead, ensuring everything looks intentional and distinct.
• Format Invention: Invent repeatable formats and content series that make the brand instantly recognizable and culturally relevant across social media.
• Guard the Vibe: Set and maintain the quality bar for all creative output—ruthlessly killing anything that feels generic, cringe, or over-polished before it ships.
• Strategic Collaboration: Partner closely with the CEO on taste, voice, and brand identity while bringing your own distinct creative ideas to the table.

What You Bring

• 2–5 years of experience creating high-performing content for a modern consumer brand, agency, or as a standalone creator.
• True multi-hyphenate skills: You don't just "manage" creative; you can pick up a camera, edit the video, and design the graphic yourself.
• Social fluency: A deep, native understanding of TikTok and Reels algorithms, trends, and visual subcultures.
• A strong point of view: An exceptional eye for taste and design, with the ability to balance the humorous and unhinged with the tender and romantic.
• Proximity: Ability to work on-site 5 days a week in their New York City office.