Head of Brand

Public Veil; New York (NY); Hybrid; USD 130,000 - 180,000; Full time

Job summary

Public Veil is seeking a highly hands-on Creative Lead to own our brand aesthetic and creative direction. You will shape the brand voice, develop the creative strategy, and ensure consistency across every touchpoint—from campaigns to packaging—while actively producing content on a small, fast-moving team.

You will own content across TikTok, Instagram, ads, email/SMS, and site pages, collaborating with influencers and partners to drive sales.

Qualifications

• Portfolio of work you personally created or art directed.
• Strong understanding of fashion and content culture.
• Hands-on mentality: you make the work, you don’t just manage it.

Responsibilities

• Own the brand aesthetic, voice and creative direction.
• Lead content across TikTok, Instagram, ads, emails, packaging and product pages.
• Create, shoot, edit, direct and appear in campaign content.

Skills

Brand aesthetics

Creative direction

Content creation

Hands-on mindset

Paid media familiarity

Job description

Public Veil is a fast-growing women’s essentials brand based in NY. We’re redefining luxury basics at shockingly low prices. We’re a small, scrappy team building something special, and we move fast.

The Role

Own the Public Veil brand and everything creative. You’ll set and protect our aesthetic, lead creative direction, and make the content, campaigns and creator partnerships that define how the world sees us. This is not a management role. We want someone hands-on who is comfortable on a small team and happy to wear many hats.

Key Responsibilities

• Final say on all brand aesthetic, taste, visual identity and creative direction
• Develop the brand’s voice, story and creative strategy, and make sure every touchpoint feels like Public Veil
• Own all content across TikTok, Instagram, ads, email/SMS, packaging and the website/product pages
• Create, shoot, edit, direct and appear in campaign and social content
• Lead creative for influencer, gifting, ShopMy, LTK, affiliate and UGC programs, so creator content stays on-brand and drives sales
• Create and refresh ad creative for paid Meta and TikTok, working closely with whoever runs paid media to learn what performs
• Use AI and creative tools to produce high-quality content at high volume
• Come up with unconventional ideas, viral moments, collaborations and brand activations nobody else is doing
• Use performance data (engagement, conversion, CAC, ROAS) to inform creative and scale what works
• Own the creative rollout for every launch and drop: concept, messaging, content, creator strategy and timing

Must Have

• Exceptional taste and style
• A strong portfolio of work you personally created or art directed
• Strong creative instincts and a deep understanding of fashion and content culture
• A hands-on mentality: you make the work, you don’t just manage it
• Obsessed with both brand and conversion. You know beautiful creative still has to sell
• Experience at a small fashion, beauty or jewelry DTC brand
• Experience making creative for paid Meta campaigns and working with influencers

Compensation

• $130K - $180K DOE

Location

• NYC office Monday–Thursday, remote Friday