Brand Creative Director – Multi-Platform Campaigns Lead

WPBF 25; Town of Florida (NY); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) matching

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Job summary

WPBF 25 in West Palm Beach, FL, is seeking a Creative Services Director to lead brand marketing for WPBF 25, MeTV South Florida, Estrella TV West Palm Beach, and Very Local West Palm Beach. You will craft research-driven campaigns that connect our brand to audiences across television, digital, social, paid media, and streaming.

You will be in office five days a week, guiding an award‑winning creative team and translating strategy into compelling visuals and on‑air and online content.

Qualifications

• 3–5 years in station marketing/promotion/brand management
• Must be creative, a compelling writer, and able to use research to meet station goals
• Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS
• Conceive and critique creative concepts and graphic designs for branding
• Collaboration with news staff and interdepartmental teams
• Valid driver's license (hire contingent on good driving record)
• College degree preferred or equivalent work experience
• Related military experience will be considered

Responsibilities

• Create, lead, and implement the brand marketing of WPBF 25, MeTV South Florida, Estrella TV West Palm Beach, and Very Local West Palm Beach
• Manage production of compelling image, sweeps and special event campaigns for all platforms
• Identify dynamic multi‑platform strategies to increase brand awareness and ratings
• Oversee the creative team in the production of brand‑targeted station/news/weather images and campaigns
• Provide inspiration and strategic direction to grow the team’s skillset
• Manage production of and posting of targeted social media marketing
• Collaborate on and execute outside media advertising efforts
• Liaise with network, syndicators, and Community Affairs regarding local partners
• Attend outside community functions or meetings
• Manage promotional inventory on WPBF 25 and related channels
• Develop and monitor annual department budget and expenses

Skills

Marketing leadership

Copywriting

Research‑driven marketing

Collaboration

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Suite

Wide Orbit

ENPS

Job description

WPBF 25 in West Palm Beach, FL, is seeking a Creative Services Director to lead brand marketing for WPBF 25, MeTV South Florida, Estrella TV West Palm Beach, and Very Local West Palm Beach. You will craft research-driven campaigns that connect our brand to audiences across television, digital, social, paid media, and streaming.

You will be in office five days a week, guiding an award‑winning creative team and translating strategy into compelling visuals and on‑air and online content.