Creative Services Director

WPBF 25; Town of Florida (NY); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) matching

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Job summary

WPBF 25 in West Palm Beach, FL, is seeking a Creative Services Director to lead brand marketing for WPBF 25, MeTV South Florida, Estrella TV West Palm Beach, and Very Local West Palm Beach. You will craft research-driven campaigns that connect our brand to audiences across television, digital, social, paid media, and streaming.

You will be in office five days a week, guiding an award‑winning creative team and translating strategy into compelling visuals and on‑air and online content.

Qualifications

• 3–5 years in station marketing/promotion/brand management
• Must be creative, a compelling writer, and able to use research to meet station goals
• Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS
• Conceive and critique creative concepts and graphic designs for branding
• Collaboration with news staff and interdepartmental teams
• Valid driver's license (hire contingent on good driving record)
• College degree preferred or equivalent work experience
• Related military experience will be considered

Responsibilities

• Create, lead, and implement the brand marketing of WPBF 25, MeTV South Florida, Estrella TV West Palm Beach, and Very Local West Palm Beach
• Manage production of compelling image, sweeps and special event campaigns for all platforms
• Identify dynamic multi‑platform strategies to increase brand awareness and ratings
• Oversee the creative team in the production of brand‑targeted station/news/weather images and campaigns
• Provide inspiration and strategic direction to grow the team’s skillset
• Manage production of and posting of targeted social media marketing
• Collaborate on and execute outside media advertising efforts
• Liaise with network, syndicators, and Community Affairs regarding local partners
• Attend outside community functions or meetings
• Manage promotional inventory on WPBF 25 and related channels
• Develop and monitor annual department budget and expenses

Skills

Marketing leadership

Copywriting

Research‑driven marketing

Collaboration

Education

Bachelor's degree or equivalent

Tools

Adobe Creative Suite

Wide Orbit

ENPS

Job description

Creative Services Director

WPBF 25, the Hearst‑owned ABC affiliate in West Palm Beach, Florida, is looking for a Creative Services Director.

This is a position requiring a strong leader who can bring the WPBF 25 News brand to life through creating and developing targeted research‑driven marketing campaigns that connect our brand to our audience on multiple platforms including television, digital, social, paid media, and streaming.

As Creative Services Director, you will be required to be in office 5 days a week and on occasion off hours in the case of severe weather or breaking news. You will be asked to use strategy and vision showing your creativity utilizing the latest industry marketing trends and managing numerous projects simultaneously. You will elevate the look and feel of the #1 local news station in the market, while managing and inspiring an award‑winning creative team consisting of an Assistant Creative Services Director, a Senior Writer Producer and two promotional producers.

Responsibilities

• Create, lead, and implement the brand marketing of WPBF 25, MeTV South Florida, Estrella TV West Palm Beach and Very Local West Palm Beach
• Manage production of compelling image, sweeps and special event campaigns for all platforms
• Identify dynamic multi‑platform strategies to increase all stations brand awareness and ratings
• Oversee the creative team in the production of compelling brand‑targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms
• Provide inspiration and strategic direction to grow the skillset of our creative team
• Manage production of and posting of targeted social media marketing
• Collaborate, manage and execute dynamic outside media advertising efforts
• Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities
• Attend outside community functions or meetings
• Manage television promotional inventory on WPBF 25, our digital platforms, Very Local West Palm Beach and our multicast channels Estrella TV West Palm Beach, and MeTV.
• Develop and monitor annual department budget and expenses

Requirements

• 3‑5 years in station marketing/promotion/brand management
• Must be creative, a compelling writer, and be able to use research to meet station goals
• Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS
• Conceive and critique creative concepts and graphic designs to be incorporated into internal and external station branding
• Can collaborate and meaningfully communicate with news staff and interdepartmental station personnel
• Valid driver's license (hire is contingent on good driving record)
• College degree preferred or equivalent work experience
• Related military experience will be considered

Benefits

• Medical, Dental, Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.