Brand Creative Director – Multi-Platform TV & Digital

HEARST PROPERTIES, INC; Monet (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits

Job summary

WPBF 25 in West Palm Beach, FL, part of Hearst Television, seeks a Creative Services Director to lead brand marketing across TV, digital, social, paid media and streaming. You will oversee a creative team, manage campaigns, and drive research-driven strategies to connect the brand with local audiences.

The role requires hands-on leadership, the ability to manage multiple projects, and a deep understanding of current marketing trends.

Qualifications

• 3-5 years in station marketing, promotion or brand management.
• Creative, compelling writer; uses research to meet goals.
• Knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS.
• Conceive and critique creative concepts for branding.
• Collaborate with news staff; valid driver's license.
• College degree preferred or equivalent experience; military experience considered.

Responsibilities

• Lead brand marketing for WPBF 25 and sister properties across platforms.
• Oversee production of image, sweeps and event campaigns.
• Develop multi-platform strategies to boost brand awareness and ratings.
• Direct the creative team and manage multiple projects and timelines.
• Mentor the team and develop creative skills across staff.
• Guide social media marketing and outside media efforts.
• Coordinate with network, syndicators and community partners.
• Attend outside events and manage promotional inventory and budget.

Skills

Brand management

Creative leadership

Research-driven marketing

Multi-platform marketing

Adobe Creative Suite

Strong writing

Education

Bachelor's degree preferred or equivalent experience

Tools

Wide Orbit

ENPS

Videography

Photography

Job description

WPBF 25 in West Palm Beach, FL, part of Hearst Television, seeks a Creative Services Director to lead brand marketing across TV, digital, social, paid media and streaming. You will oversee a creative team, manage campaigns, and drive research-driven strategies to connect the brand with local audiences.

The role requires hands-on leadership, the ability to manage multiple projects, and a deep understanding of current marketing trends.