Brand Copywriter: Storytelling, SEO & Brand Voice

'47 Brand LLC; Islington (MA); On-site; USD 85,000 - 95,000; Full time

Job summary

47 Brand LLC is seeking a Brand Copywriter to join our in-house creative team in Westwood, MA. The role focuses on crafting the voice across digital channels, including web, email, and brand collateral, while contributing to new ideas and delivering polished, final work.

The Copywriter will champion the 47 Brand voice, collaborate with marketing teammates, and develop brand messaging that clearly explains the product's value.

Qualifications

• 4 years’ experience in advertising, copywriting, or in-house creative role.
• Bachelor’s degree in English, Marketing, or Communications.
• Experience with consumer products brands.
• Proactive in nature-ability to solve problems, even when they are not fully defined.
• Ability to present creative process and sell creative ideas
• The ability to work across multiple teams and department functions
• Incredible attention to detail and superior organizational skills
• Ability to work in a fast-paced environment with tight deadlines

Responsibilities

• Work closely with the creative team to champion the brand voice in support of the overall marketing vision and business objectives
• Collaborate with digital marketing members on key projects to bring a strategic perspective to the creative process
• Create brand messaging for product-led storytelling that simply and strongly explains the “why” and reasons to believe in the product assortment
• Develop editorial storytelling concepts and devices to build measurable brand awareness and engagement on site and across owned channels executions that garner buy-in while netting measurable results
• Provide a range of concepts for A/B testing that deliver on creative briefs
• Embrace a data-driven approach to apply learnings and improve campaign performance
• Deliver work in an agile workflow, managing priorities and multiple projects at once
• Creative evolution- stay up to date with branding and advertising in all facets
• Write catalogue product copy for seasonal catalogues
• Lead SEO optimization for 47brand.com
• Micro Catalog copy, explain the reasoning and mood boards of collections

Skills

Copywriting

Advertising

Brand voice

Education

Bachelor's degree

Job description

47 Brand LLC is seeking a Brand Copywriter to join our in-house creative team in Westwood, MA. The role focuses on crafting the voice across digital channels, including web, email, and brand collateral, while contributing to new ideas and delivering polished, final work.

The Copywriter will champion the 47 Brand voice, collaborate with marketing teammates, and develop brand messaging that clearly explains the product's value.