Brand Copywriter

'47; Westwood (MA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Brand building

Job summary

47 Brand is seeking a Copywriter to join our in-house creative team, crafting the voice across web, email, paid media and brand collateral. You will contribute ideas and deliver polished work, solo or with a team.

Collaborate with digital marketing to shape messages, develop product-led storytelling, create SEO-friendly catalog copy, and lead SEO for 47brand.com. Manage multiple projects in an agile workflow while staying on brand.

Qualifications

• 4 years of experience in advertising, copywriting, or in-house creative role.
• Bachelor's degree in English, Marketing, or Communications.
• Experience with consumer products brands.
• Proactive in nature—ability to solve problems, even when they are not fully defined.
• Ability to present creative process and sell creative ideas.
• Ability to work across multiple teams and department functions.
• Incredible attention to detail and superior organizational skills.
• Ability to work in a fast-paced environment with tight deadlines.

Responsibilities

• Work closely with the creative team to champion the '47 Brand voice in support of the overall marketing vision and business objectives
• Collaborate with digital marketing members on key projects to bring a strategic perspective to the creative process
• Create brand messaging for product-led storytelling that simply and strongly explains the
• Develop editorial storytelling concepts and devices to build measurable brand awareness and engagement on site and across owned channels executions that garner buy-in while netting measurable results
• Provide a range of concepts for A/B testing that deliver on creative briefs
• Embrace a data-driven approach to apply learnings and improve campaign performance
• Deliver work in an agile workflow, managing priorities and multiple projects at once
• Creative evolution- stay up to date with branding and advertising in all facets
• Write catalogue product copy for seasonal catalogues
• Lead SEO optimization for 47brand.com
• Micro Catalog copy, explain the reasoning and mood boards of collections

Skills

Copywriting

Advertising experience

In-house creative

Problem solving

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in English, Marketing, or Communications

Job description

The Copywriter will work with the in-house creative team responsible for crafting the voice of the brand across digital channels including web, email, paid media and brand collateral. This role will actively contribute to the development of new ideas and create polished, final deliverables whether working solo or as part of a team.

• Work closely with the creative team to champion the '47 Brand voice in support of the overall marketing vision and business objectives
• Collaborate with digital marketing members on key projects to bring a strategic perspective to the creative process
• Create brand messaging for product-led storytelling that simply and strongly explains the "why" and reasons to believe in the product assortment
• Develop editorial storytelling concepts and devices to build measurable brand awareness and engagement on site and across owned channels executions that garner buy-in while netting measurable results
• Provide a range of concepts for A/B testing that deliver on creative briefs
• Embrace a data-driven approach to apply learnings and improve campaign performance
• Deliver work in an agile workflow, managing priorities and multiple projects at once
• Creative evolution- stay up to date with branding and advertising in all facets
• Write catalogue product copy for seasonal catalogues
• Lead SEO optimization for 47brand.com
• Micro Catalog copy, explain the reasoning and mood boards of collections

Qualifications

• 4 years' experience in advertising, copywriting, or in-house creative role
• Bachelor's degree in English, Marketing, or Communications
• Experience with consumer products brands
• Proactive in nature-ability to solve problems, even when they are not fully defined
• Ability to present creative process and sell creative ideas
• The ability to work across multiple teams and department functions
• Incredible attention to detail and superior organizational skills
• Ability to work in a fast-paced environment with tight deadlines