Brand Copywriter & SEO Storyteller

Genesco Inc.; Nashville (TN); Híbrido; USD 55.000 - 75.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Day-one medical, dental, and vision

Day-one 401(k) eligibility with match

40% employee discount across Genesco/”

Paid time off

Nine paid holidays plus one floating

Descripción de la vacante

Journeys, a Genesco Inc. brand, is seeking a Marketing Copywriter to shape voice and storytelling across channels.

You will craft compelling, brand-right copy for seasonal campaigns, emails, social, digital ads, video, ecommerce, SEO/GEO, site and blog content, and in-store experiences. You will partner with Creative, Ecommerce, Brand, and cross-functional teams, leveraging insights from youth culture and fashion to drive visibility, engagement, and business results.

Formación

• 3+ years of professional copywriting experience in retail, fashion, footwear, or related fields.
• Exceptional writing, editing, and storytelling skills with adaptable voice.
• Strong knowledge of SEO/GEO principles and content optimization.
• Ability to translate trends into compelling brand storytelling for multiple channels.

Responsabilidades

• Create marketing copy for seasonal campaigns, email, social, digital ads, video, ecommerce, SEO/GEO, blogs, and in-store.
• Stay current on SEO/GEO, AI-powered search, and evolving content discovery.
• Collaborate with E-commerce and Digital teams to support brand strategy and conversion goals.
• Develop narratives, taglines, messaging frameworks, and channel-specific storytelling.
• Define and evolve Journeys' brand voice and copy standards across audiences and moments.
• Conduct trend and competitive research to identify differentiated messaging.
• Translate youth culture and fashion trends into actionable marketing opportunities.
• Collaborate with designers, marketers, and external partners to deliver cohesive campaigns.

Conocimientos

Copywriting

Editing & storytelling

SEO/GEO knowledge

Brand voice development

Content strategy

Cross-functional collaboration

Project management

Youth culture knowledge

Descripción del empleo

Journeys, a Genesco Inc. brand, is seeking a Marketing Copywriter to shape voice and storytelling across channels.

You will craft compelling, brand-right copy for seasonal campaigns, emails, social, digital ads, video, ecommerce, SEO/GEO, site and blog content, and in-store experiences. You will partner with Creative, Ecommerce, Brand, and cross-functional teams, leveraging insights from youth culture and fashion to drive visibility, engagement, and business results.