Brand Content Writer: Email, Blog & Web Copy

Fabuwood; Newark (NJ); On-site; USD 55,000 - 75,000; Full time

Job summary

Fabuwood is seeking a Content Writer to bring our brand to life through clear, engaging copy across email, blogs, social, and web. This role reports to the Brand Marketing Manager and collaborates with designers and the broader marketing team to ensure on-brand messaging that supports our goals.

You will develop email content, blog articles, social captions, and web copy while translating product details into clear, actionable language and maintaining SEO-friendly content focused on conversion.

Qualifications

• 2+ years of experience in copywriting or content writing, ideally in marketing, home design, or a related industry.
• A portfolio showing range across email, blog, social, and web copy.
• Excellent writing, editing, and proofreading skills with a sharp eye for detail.
• Working knowledge of SEO best practices.
• Ability to adapt tone and style across channels and audiences while staying on-brand.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Desire to research and understand industry trends to incorporate in writing
• Familiarity with email marketing platforms, CMS tools, and social media platforms is a plus.

Responsibilities

• Email: Write copy for marketing emails, including campaigns, newsletters, product launches, and promotional sends to homeowners, dealers, and the design community.
• Blog: Plan, research, and write blog articles covering product features, design inspiration, industry trends, and home renovation topics.
• Social Media Copy: Write captions and copy for Fabuwood's social channels, tailored to each platform's audience and format.
• Web Copy: Write and update copy for the Fabuwood website, including product pages, landing pages, and campaign pages.
• Brand Voice & Quality: Ensure all copy follows Fabuwood's brand guidelines, tone of voice, and messaging framework.
• Qualifications: Maintain accuracy and consistency across content and support campaigns and product launches.

Skills

Copywriting experience

SEO knowledge

Editing/proofreading

Portfolio

CMS familiarity

Email platforms knowledge

Tools

CMS platforms

SEO tools

Email marketing platforms

Job description

Fabuwood is seeking a Content Writer to bring our brand to life through clear, engaging copy across email, blogs, social, and web. This role reports to the Brand Marketing Manager and collaborates with designers and the broader marketing team to ensure on-brand messaging that supports our goals.

You will develop email content, blog articles, social captions, and web copy while translating product details into clear, actionable language and maintaining SEO-friendly content focused on conversion.