Content Writer

Fabuwood; The Ironbound (NJ); On-site; USD 65,000 - 85,000; Full time

Job summary

Fabuwood is seeking a Content Writer to bring the brand to life with clear, on-brand copy across email, blogs, social, and web. The role collaborates with designers and the marketing team to deliver engaging content that supports marketing goals.

You will report to the Brand Marketing Manager and contribute to email campaigns, blogs, social posts, and website copy while maintaining brand voice and quality standards.

Qualifications

• 2+ years of experience in copywriting or content writing.
• A portfolio showing range across email, blog, social, and web copy.
• Excellent writing, editing, and proofreading skills with a sharp eye for detail.
• Working knowledge of SEO best practices.
• Ability to adapt tone and style across channels and audiences while staying on-brand.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Desire to research and understand industry trends to incorporate in writing.
• Familiarity with email marketing platforms, CMS tools, and social media platforms is a plus.

Responsibilities

• Email: Write copy for marketing emails, including campaigns, newsletters, product launches, and promotional sends to homeowners, dealers, and the design community.
• Email: Craft subject lines, preview text, and calls to action that drive opens, clicks, and engagement.
• Email: Partner with design and marketing teams to build email content that aligns with the campaign calendar.
• Email: Review email performance and use results to refine messaging and test new approaches.
• Blog: Plan, research, and write blog articles covering product features, design inspiration, industry trends, and home renovation topics.
• Blog: Apply SEO best practices, including keyword research, headlines, meta descriptions, and internal linking.
• Blog: Maintain the blog content calendar and keep a steady cadence of fresh content.
• Blog: Repurpose blog content for use across email, social, and web.
• Social Media Copy: Write captions and copy for Fabuwood's social channels, tailored to each platform's audience and format.
• Social Media Copy: Develop copy for organic posts, paid social ads, and campaign launches.
• Social Media Copy: Collaborate with designers to pair copy with visuals that tell a cohesive story.
• Social Media Copy: Stay current on social media trends and platform best practices.
• Web Copy: Write and update copy for the Fabuwood website, including product pages, landing pages, and campaign pages.
• Web Copy: Translate complex product information into clear, simple language that consumers with little product knowledge can easily understand.
• Web Copy: Prioritize clarity, useful information, and product understanding while maintaining engaging, brand-aligned messaging.
• Web Copy: Optimize web copy for SEO, readability, and conversion.
• Web Copy: Keep website content current, accurate, and consistent as products and campaigns change.
• Brand Voice & Quality: Ensure all copy follows Fabuwood's brand guidelines, tone of voice, and messaging framework.
• Brand Voice & Quality: Edit and proofread content for accuracy, clarity, grammar, and consistency.
• Brand Voice & Quality: Follow established review and approval processes for all content before publishing.
• Brand Voice & Quality: Partner with the marketing team to support campaigns, product launches, and content initiatives.
• Brand Voice & Quality: Research industry trends, competitors, and product information to inform content.
• Brand Voice & Quality: Bring new content ideas and suggest improvements to existing content.

Skills

Copywriting

Content writing

Editing

Proofreading

SEO

Tone adaptation

Organization

Research

Tools

Email marketing platforms

CMS tools

Social media platforms

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Content Writer

Marketing Dept. Standard Headquarters, Newark, NJ, US

5 days ago Requisition ID: 1602

Employment Type: Full-Time

Location: On-site at our Newark HQ

Hours:Monday–Thursday, 8AM – 5PM, Friday, 8AM – 1PM

About the Role

Fabuwood is seeking a Content Writer to bring the Fabuwood brand to life through clear, engaging, and on‑brand copy. This role is responsible for writing content across all marketing touchpoints including email, blogs, social media, and web, making sure every word reflects Fabuwood's voice and supports our marketing goals.

The Content Writer will report to the Brand Marketing Manager and work closely with graphic designers and the broader marketing team.

Key Areas of Responsibility

Email

• Write copy for marketing emails, including campaigns, newsletters, product launches, and promotional sends to homeowners, dealers, and the design community.


• Craft subject lines, preview text, and calls to action that drive opens, clicks, and engagement.


• Partner with design and marketing teams to build email content that aligns with the campaign calendar.


• Review email performance and use results to refine messaging and test new approaches.

Blog

• Plan, research, and write blog articles covering product features, design inspiration, industry trends, and home renovation topics.


• Apply SEO best practices, including keyword research, headlines, meta descriptions, and internal linking.


• Maintain the blog content calendar and keep a steady cadence of fresh content.


• Repurpose blog content for use across email, social, and web.

Social Media Copy

• Write captions and copy for Fabuwood's social channels, tailored to each platform's audience and format.


• Develop copy for organic posts, paid social ads, and campaign launches.


• Collaborate with designers to pair copy with visuals that tell a cohesive story.


• Stay current on social media trends and platform best practices.

Web Copy

• Write and update copy for the Fabuwood website, including product pages, landing pages, and campaign pages.


• Translate complex product information into clear, simple language that consumers with little product knowledge can easily understand.


• Prioritize clarity, useful information, and product understanding while maintaining engaging, brand‑aligned messaging.


• Optimize web copy for SEO, readability, and conversion.


• Keep website content current, accurate, and consistent as products and campaigns change.


• Write copy for print and digital marketing collateral, including brochures, catalogs, point‑of‑sale displays, sell sheets, and other sales and showroom materials.


• Partner with designers to develop collateral that is visually compelling and aligned with brand standards.


• Ensure product information and specifications in collateral are accurate and up to date.


• Support dealers and the sales team with copy for materials used in showrooms and customer‑facing settings.

Brand Voice & Quality

• Ensure all copy follows Fabuwood's brand guidelines, tone of voice, and messaging framework.


• Edit and proofread content for accuracy, clarity, grammar, and consistency.


• Follow established review and approval processes for all content before publishing.


• Partner with the marketing team to support campaigns, product launches, and content initiatives.


• Research industry trends, competitors, and product information to inform content.


• Bring new content ideas and suggest improvements to existing content.

Qualifications

• 2+ years of experience in copywriting or content writing, ideally in marketing, home design, or a related industry.


• A portfolio showing range across email, blog, social, and web copy.


• Excellent writing, editing, and proofreading skills with a sharp eye for detail.


• Working knowledge of SEO best practices.


• Ability to adapt tone and style across channels and audiences while staying on‑brand.


• Strong organizational skills and the ability to manage multiple projects and deadlines.


• Desire to research and understand industry trends to incorporate in writing


• Familiarity with email marketing platforms, CMS tools, and social media platforms is a plus.