Brand Content Strategy Director - Freelance

Weber Shandwick; Los Angeles (CA); On-site; USD 138,000 - 172,000; Part time

Job summary

Weber Shandwick is seeking a Director of Content Strategy, Brand (Freelance) in Los Angeles. You will craft engaging brand narratives for consumer-focused clients, manage content workstreams, and adapt tone from social posts to long-form materials like press releases and thought leadership.

The role emphasizes strategic thinking, versatility across channels, and client-facing leadership to bring a brand’s personality to life online and in marketing materials.

Qualifications

• 5-7 years of content strategy experience with consumer brands, CPG, or lifestyle sectors.
• Strong portfolio showing consumer short-form and thought leadership content.
• Experience across channels: social, video scripting, website, email marketing.
• Experience creating content for CPG C-suite executives via LinkedIn posts and long-form pieces.
• Strong knowledge of SEO and AI content optimization.
• Data-driven approach to editorial calendars and ideas.

Responsibilities

• Develop and manage creative content strategies for consumer brands.
• Lead development and management of editorial calendars across platforms.
• Write sharp, engaging brand narratives, media materials, social and website copy, and articles.
• Use analytics, SEO, and AI to optimize content and guide decisions.
• Collaborate with CX, earned media, design, and analytics teams for cohesive content.
• Lead presenting content concepts and strategies to teams and clients.

Skills

Content strategy

Portfolio development

SEO

AI knowledge

Data analytics

Collaboration

Client-facing

Leadership

Tools

LinkedIn

Video scripting

Website content

Job description

Weber Shandwick is seeking a Director of Content Strategy, Brand (Freelance) in Los Angeles. You will craft engaging brand narratives for consumer-focused clients, manage content workstreams, and adapt tone from social posts to long-form materials like press releases and thought leadership.

The role emphasizes strategic thinking, versatility across channels, and client-facing leadership to bring a brand’s personality to life online and in marketing materials.