Brand & Content Strategy Lead

Frey Consulting Group; California (MO); On-site; USD 110,000 - 135,000; Full time

Job summary

Frey Consulting Group in Orange County, California, is seeking a Brand & Content Manager to own brand strategy across three brands. You will lead writers, designers, and agencies, shape messaging, and write briefs, editing drafts to ensure top-quality output.

This senior role requires five to eight years in marketing, strong editorial judgment, and hands-on experience with Shopify, GA, Klaviyo, and Asana. You’ll define positioning, manage email strategy and editorial calendars, and coordinate

Qualifications

• Five to eight years in marketing with at least three owning content or brand.
• Strong editorial judgment and ability to rewrite briefs for the next iteration.
• Professional writing and editing, ability to direct video and design work without doing it yourself.
• Comfortable with campaign data, able to decide what to change, not just report results.
• Experience managing remote contractors and outside agencies with performance-based relationships.
• Experience marketing a technical or high-consideration product to businesses or institutions.
• Able to be the senior marketing voice with limited team or budget.
• Knowledge of Shopify, Google Analytics, Klaviyo or similar, and Asana or similar.

Responsibilities

• Own the long-term brand and marketing strategy across three brands and translate into quarterly priorities.
• Define positioning, audience, and core messages for each brand to give them clear purpose.
• Decide channels, audiences, content, and budget priorities; determine what to stop doing.
• Enforce brand standards including voice, visual identity, and asset library.

Skills

Editorial Judgment

Writing & Editing

Content Strategy

Campaign Analytics

Remote Contractor Management

Tools

Shopify

Google Analytics

Klaviyo

Asana

Job description

Frey Consulting Group in Orange County, California, is seeking a Brand & Content Manager to own brand strategy across three brands. You will lead writers, designers, and agencies, shape messaging, and write briefs, editing drafts to ensure top-quality output.

This senior role requires five to eight years in marketing, strong editorial judgment, and hands-on experience with Shopify, GA, Klaviyo, and Asana. You’ll define positioning, manage email strategy and editorial calendars, and coordinate