Brand & Content Marketing Specialist II

University Of Florida; Gainesville (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

University of Florida is seeking a Marketing and Communications Specialist II on the Main Campus in Gainesville, FL. The role leads content creation, branding, and media relations for the Institute and its programs, coordinating with external partners to publish press releases and materials.

The position requires a Bachelor's degree with four years of relevant experience (or an Associate's with six years) and experience with WordPress, MailChimp, Adobe Suite, and social media management.

Qualifications

• Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience.
• Strong creative leadership with ability to translate ideas into concrete outcomes.
• Experience supervising marketing/communication professionals and students.
• Experience with external marketing agencies and AP style guidelines.
• Knowledge of university policies and procedures.
• Experience with WordPress, MailChimp, Adobe Suite, and social media tools.

Responsibilities

• Leads, plans, and produces content, media materials, and publications for the Institute and its programs.
• Writes press releases, newsletters, and interview-based articles.
• Coordinates with external partners and media outlets for publication and distribution of communications.
• Plans and oversees branding, marketing efforts, conferences, and campaigns.
• Develops and executes social media, public relations, and analytics strategies.
• Supports events and print materials, and manages website content and design.
• Collaborates with UF stakeholders to align branding with university standards.

Skills

Creative leadership

Staff supervision

Interpersonalskills

Written communication

Team collaboration

Multicultural environment

Education

Bachelor's degree

Associate's degree

Tools

WordPress

MailChimp

Adobe Suite

Notebook LM

Cvent

Hootsuite

Adobe Podcast

iMovie

Job description

University of Florida is seeking a Marketing and Communications Specialist II on the Main Campus in Gainesville, FL. The role leads content creation, branding, and media relations for the Institute and its programs, coordinating with external partners to publish press releases and materials.

The position requires a Bachelor's degree with four years of relevant experience (or an Associate's with six years) and experience with WordPress, MailChimp, Adobe Suite, and social media management.