Campus Marketing & Communications Specialist II

University of Florida; Gainesville (FL); On-site; USD 60,000 - 74,000; Full time

Job summary

The University of Florida on the Gainesville campus is seeking a Marketing & Communications Specialist II to drive strategic storytelling across websites, social media, and digital assets, ensuring alignment with targets and brand standards.

You will develop written communications, design graphics, maintain the department site, support event coverage, mentor student staff, and collaborate with university communications to maximize impact.

Qualifications

• Bachelor's degree and three years of experience; or an associate's degree and five years in an appropriate area.
• Position requires a criminal background check.
• Valid Driver's License

Responsibilities

• Develop and execute strategic storytelling across channels including websites, social media and digital assets, utilizing a variety of mediums including videography, photography, print design, electronic newsletters, and other formats in support of university, the Division of Student Life, and Recreational Sports; ensure all are in-line with appropriate targets, timelines, policies and techniques
• Create and edit written communications, collaborating with Division of Student Life Marketing & Strategic Communications as required
• Plan and create original graphic designs: pictures, drawing, graphic materials using computer and other media for use in marketing campaigns and facility needs
• Ensure all materials, art, or work produced follow proper brand standards and brand consistency
• Maintain the departmental website, updating content and design as needed
• Assist with creating communications for high-level stakeholders
• Interpret and ensure compliance with departmental and University policies, guidelines, and other relevant regulations
• Coordinate efforts to support event coverage with Division of Student Life Marketing & Strategic Communications including videography, photography, social media, etc.; attending events as needed
• Recommend, maintain, disseminate, and enforce policies, procedures, and guidelines for areas of responsibility
• Gather information, analyze data, and compile reports to maximize effectiveness, efficiencies, strategies, and inform management decisions and/or department goals; Manage and utilize online content and marketing analytics

Skills

Adobe Creative Suite

Writing & editing

Social media platforms

Brand communications

Planning & organization

Interpersonal skills

Verbal communication

Education

Bachelor's degree in marketing, public relations/communications, graphic design, advertising or business marketing

Tools

WordPress

Print production

Graphic design software

Job description

The University of Florida on the Gainesville campus is seeking a Marketing & Communications Specialist II to drive strategic storytelling across websites, social media, and digital assets, ensuring alignment with targets and brand standards.

You will develop written communications, design graphics, maintain the department site, support event coverage, mentor student staff, and collaborate with university communications to maximize impact.